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  • The Ultimate Guide To Building A Marketing Funnel Stages

    Build a solid funnel: High, Mid, Low In today's fast-paced business world, building a solid marketing strategy is the key to ensuring the long-term success of a company. A marketing strategy aims to identify and engage with potential customers, articulate the unique value proposition of the brand, build the brand's reputation and develop loyal customers. Many companies use traditional marketing and sales funnels as a structure for their marketing strategy. This guide will delve deeper into the importance of the top, middle, and bottom of the funnel, and how to create a marketing strategy that targets each area dynamically. Top of Funnel (TOFU): TOFU is the first stage of the B2C marketing funnel, with the primary goal of creating brand awareness. This is the stage where you spend money on ads to find new customers. Here is where potential customers are introduced to the brand for the first time. Creating compelling content is the most important element of the TOFU stage. This content can be in various forms, such as paid Google ads, blog posts, social media posts, infographics, podcasts, and videos. The aim of this content is to create a 'buzz' around the brand in different areas, such as on social media or through influencers. The more engaging and relevant the content is, the better chances are for it to get shared and seen. At this stage, brands should also prioritize building an email list, so they can consistently communicate with their target audience. Middle of Funnel (MOFU): MOFU is the second stage of the marketing funnel, where the aim is to generate demand for the brand's products or services. Think of remarking. The goal of the MOFU stage is to capture the potential customer's attention and lead them to choose the brand. This stage requires creating content that is educational and informative, such as white papers, case studies, and webinars. The content should provide insight into the brand's products or services and articulate how it can solve the customer's problem. In this stage, it's essential to ensure that the customer understands what the brand offers, the benefits of the product, and how it can improve their life. Bottom of Funnel (BOFU): BOFU is the final stage of the B2C marketing funnel, where the primary goal is to create a sense of urgency and encourage the customer to take action. At this stage, prospective customers are aware of the brand, have considered the benefits and decided that it is what they need. The goal for brands at this stage is to convert those leads into actual sales. To achieve this goal, brands need to make sure their website provides an easy and convenient purchasing experience, and they offer different payment options to meet the customer's demands. Furthermore, the brand should ensure they are providing excellent customer support in case of any issues during the purchasing process. Building a robust B2C marketing strategy requires having a clear understanding of how funnel structures work. Taking into account the different stages, such as top, middle, and bottom of the funnel, brands can create content that focuses on each stage accordingly. In doing this, the brand will help prospective customers to quickly move through the funnel, ensuring that the sales process is smooth and effective. Remember, each stage of the funnel has its unique purpose, and understanding how it works can help brands target their ideal customers better. Building a solid B2C marketing strategy around the traditional marketing and sales funnel is a tried and tested method that works. By following the tips listed in this guide, brands can create a marketing strategy that is engaging, informative and drives results. If you have additional questions or interested in us building you a solid marketing strategy, you can contact us here Contact Us

  • Is Hiring an eCommerce Consultant the Right Move for Your Business?

    The world of eCommerce is growing rapidly, and businesses are getting more and more involved in the space. As an eCommerce business owner, you are undoubtedly on the lookout for ways to increase sales, maximize profits, and keep your customers coming back for more. But, there may come a point when you realize that you are stuck or your growth has slowed. What should you do in such a situation? This is where an eCommerce consultant comes into play. In this blog post, we will explore when it’s the right time to hire an eCommerce consultant, how they can help you grow your business, and what skills to look for when hiring a consultant. When Your Sales Are Stuck The first and most obvious reason to consider hiring an eCommerce consultant is when your sales have stagnated or are on a decline. You may have tried different marketing strategies, tactics, and ideas to get sales to pick up, but nothing seems to work. This could be because you are not targeting the right customers, your website is not optimized, or your customer experience is poor. At this point, it may be time to bring in an expert who has the knowledge and expertise to identify these issues and help you develop a plan to get your business back on track. When You Need to Scale Your Business If you are looking to scale your business and take it to the next level, an eCommerce consultant can help you develop a strategy to help you grow over time. They can help you identify new opportunities for growth, navigate the complexities of eCommerce, and make informed decisions on what areas to invest in. With their guidance, you can take your business to new heights and reach new markets that you may not have thought of before. When You Need Expertise and Experience Another reason to hire an eCommerce consultant is when you need expertise and experience that you don’t have in-house. Even if your business is doing well, you may not have the resources or knowledge to take your business to the next level. An eCommerce consultant can bring in a fresh perspective, new ideas, and strategies that have worked for other businesses in your industry. They can also help you avoid common mistakes and pitfalls that other businesses have made. Example: See the video on top 5 tips on growing your e-commerce business: When You Need to Stay Competitive The eCommerce landscape is changing rapidly, and it can be challenging to keep up with the competition. To stay competitive and be successful, you need to have a deep understanding of the industry, your competitors, and your customers. An eCommerce consultant can help you keep abreast of the latest trends, developments, and changes in the industry. They can also help you analyze your competition and develop strategies to stand out and stay ahead in your market. When You Need a Partner to Help You Grow Running an eCommerce business can be a lonely journey. You may feel overwhelmed, stressed, and unsure of what to do next. An eCommerce consultant can be a valuable partner to help you navigate the challenges of growing your business. They can provide you with ongoing support, feedback, and advice to help you make the right decisions and grow your business over time. Hiring an eCommerce consultant can be a wise investment for any business looking to grow and stay competitive in the ever-changing eCommerce landscape. Whether you need help increasing sales, scaling your business, or staying competitive, a consultant can provide you with the expertise, experience, and guidance you need to succeed. When it comes to hiring a consultant, look for someone with a track record of success, industry experience, and the ability to understand your business needs and goals. With the right eCommerce consultant by your side, you can take your business to new heights and achieve the success you’ve been striving for.

  • What is a Digital Marketing Sales Funnel and How To Build One?

    In today's fast-paced business world, building a solid marketing funnel is the key to ensuring the long-term success of a company. A marketing funnel marketing strategy aims to identify and engage with potential customers, articulate the unique value proposition of the brand, build the brand's reputation, and develop loyal customers. Many companies use traditional marketing and sales funnels as a structure for their B2C marketing strategy. This guide will delve deeper into the importance of the different stages of a funnel like the top, middle, and bottom of the funnel, and how to create a B2C marketing strategy that targets each area dynamically. Marketing Funnel Top of Funnel (TOFU): TOFU is the first stage of the B2C marketing funnel, with the primary goal of creating brand awareness. This is where potential customers are introduced to the brand for the first time. Creating compelling content is the most important element of the TOFU stage. This content can be in various forms, such as blog posts, social media posts, infographics, podcasts, and videos. Google Ads is an essential player here. The aim of this content is to create a 'buzz' around the brand in different areas, such as on social media or through influencers. The more engaging and relevant the content is, the better chances are for it to get shared and seen. At this stage, brands should also prioritize building an email list, so they can consistently communicate with their target audience. Middle of Funnel (MOFU): MOFU is the second stage of the B2C marketing funnel, where the aim is to generate demand for the brand's products or services. The goal of the MOFU stage is to capture the potential customer's attention and lead them to choose the brand. This stage requires creating content that is educational and informative, such as white papers, case studies, and webinars. Facebook ads would be a great tool to use for remarketing. The content should provide insight into the brand's products or services and articulate how it can solve the customer's problem. In this stage, it's essential to ensure that the customer understands what the brand offers, the benefits of the product, and how it can improve their life. Bottom of Funnel (BOFU): BOFU is the final stage of the B2C marketing funnel, where the primary goal is to create a sense of urgency and encourage the customer to take action. At this stage, prospective customers are aware of the brand, have considered the benefits and decided that it is what they need. The goal for brands at this stage is to convert those leads into actual sales. To achieve this goal, brands need to make sure their website provides an easy and convenient purchasing experience, and they offer different payment options to meet the customer's demands. Furthermore, the brand should ensure they are providing excellent customer support in case of any issues during the purchasing process. Building a robust B2C marketing strategy that includes a marketing funnel requires having a clear understanding of how to funnel structures work. Taking into account the different stages, such as the top, middle, and bottom of the funnel, brands can create content that focuses on each stage accordingly. In doing this, the brand will help prospective customers quickly move through the funnel, ensuring that the sales process is smooth and effective. Remember, each stage of the funnel has its unique purpose, and understanding how it works can help brands target their ideal customers better. Building a solid B2C marketing strategy around the traditional marketing and sales funnel is a tried and tested method that works. By following the tips listed, brands can create a marketing strategy that is engaging, informative and drives results. Need a marketing funnel for your business? Contact us and we will help build the most solid foundation for your business.

  • What is Performance Marketing and How Can It Help Your Business Grow?

    In today's digital age, businesses need to be actively involved in digital marketing to reach their target audience successfully. Performance marketing is a type of digital marketing that focuses on measurable results, and it can help your business grow. If you're not familiar with performance marketing, we're here to help you understand what it is, and how it can benefit your business. Performance marketing is different from traditional marketing in that your budget and decision-making are based on measurable results. This means that you're not spending money on marketing efforts that don't work. Instead, you're focusing on campaigns that have a positive ROI. For example, if you’re running a Facebook ad campaign, you’ll be able to see how many people clicked on the ad, how many people filled out a form, and the cost per acquisition of new customers. Another advantage of performance marketing is that it is iterative. This means that you're constantly adjusting your marketing campaigns based on what works and what doesn't. With performance marketing, you're not just running one campaign and hoping for the best. You're actively engaged in ensuring that your campaigns are performing at their highest level. "Your data is beautiful, use it!" One of the key benefits of performance marketing is that it allows you to reach your target audience more effectively. Because you're focused on measurable results, you can tailor your campaigns to specific demographics or interests. For example, if you're selling women's clothing, you can target your ads to women on Google Ads who have shown an interest in fashion. This means that your marketing efforts are more efficient and effective, which can result in increased sales and revenue. (Example Google Data Studio) Another critical aspect of performance marketing is the use of data. With performance marketing, you have access to a wealth of data that can help you make informed decisions. You can see which campaigns are driving the most traffic, which ads are performing the best, and which keywords are driving the most conversions. This data can help you make decisions about where to invest your marketing budget and what changes to make to your campaigns to improve their performance. Performance marketing is a powerful tool that can help businesses of all sizes grow. It allows you to focus on measurable results, adjust your campaigns based on what works and what doesn't, target your audience more effectively, and use data to make informed decisions. If you're not already using performance marketing, now is the time to start. Contact us and we will build the right strategy and execution, so we can help drive more traffic, sales, and revenue for your business.

  • Unlocking Your Subscription-Based Business Potential with Recharge Payments

    Are you a business owner looking to build and scale your subscription revenue stream? If so, you’ve come to the right place. Recharge Payments is here to help B2C subscription-based companies grow their customer lifetime value and automate their revenue. Read on to find out how partnering with a Recharge agency can help you deliver a seamless shopping experience for your customers and increase your AOV (average order value). What is Recharge Payments? Recharge Payments is an all-in-one subscription management platform that offers subscription billing, merchant tools, customer tools, payment processing support, and analytics dashboards. All of these features make it easier than ever before for businesses in the B2C space to manage their subscriptions and get paid quickly and easily. Plus, the analytics dashboard allows business owners to track key metrics like customer lifetime value and churn rate in real-time. The Benefits of Recharging Payments When it comes to managing subscriptions, Recharge Payments makes it easy for businesses of all sizes. The platform integrates easily with existing eCommerce stores so there’s no need for any complicated setup process or coding knowledge. On top of that, the platform’s automated payment processing support helps reduce manual processes while increasing security and accuracy. Finally, the customer tools offered through Recharge allow businesses to create customized experiences for their customers—allowing them to stay engaged with a brand long after they have made their initial purchase. Recharging Your Business Growth Partnering with a Recharge agency is one of the best ways for businesses in the B2C space to unlock their subscription-based growth potential. Not only does this partnership offer access to all of the features mentioned above – it also allows businesses access to expert advice from experienced professionals who are well-versed in helping companies build and scale their subscription revenue streams. With a partner like Recharge at your side, you can rest assured that your business will be well-equipped to navigate an increasingly competitive marketplace while delivering an enhanced shopping experience for your customers every step of the way. Conclusion: If you’re looking for a way to unlock the potential of your B2C subscription-based business model, then we recommend our partner Recharge Payments. This all-in-one solution provides everything you need—from automated payment processing support and analytics dashboards to merchant tools and customer tools—to increase customer lifetime value while reducing churn rate and boosting AOV (Average Order Value). Plus, partnering with a Recharge agency like us offers access to experienced professionals who can help you build and scale your subscription revenue stream faster with higher ROI!

  • Why Retention Marketing is Essential for B2C Businesses

    If you already paid to acquire the customer, it's up to you to grow your customer's LTV to maximize your ROI. Retention marketing is a strategy used to retain customers and keep them engaged with your company’s products and services. It focuses on providing value to customers through personalized communications, loyalty rewards, promotions, and other incentives. Retention marketing also aims to increase customer lifetime value (LTV) by creating long-term relationships with existing customers. In today’s competitive marketplace, retention marketing can be an invaluable tool for businesses of all sizes. The Benefits of Retention Marketing Retention marketing has numerous benefits for businesses. First and foremost, it allows companies to build relationships with customers that are more meaningful than traditional transactional interactions. By offering personalized experiences, businesses can better understand their customers’ needs and preferences, allowing them to improve the overall customer experience. Additionally, this strategy enables companies to save money in the long run because it reduces the cost associated with acquiring new customers. Finally, retention marketing helps drive brand loyalty by making customers feel valued and appreciated. How Retention Marketing Works: Retention marketing starts with understanding who your customers are and what they need or expect from your business. This requires collecting data about customer buying behavior and preferences so you can develop an effective retention strategy tailored to the needs of each individual customer. Once you have this data, you can use it to create targeted campaigns designed to engage existing customers and encourage them to stay loyal to your brand over time. These campaigns may include loyalty rewards programs or discounts on future purchases as well as personalized emails or messages containing relevant content based on their past purchases or interests. Examples of retention marketing tactics: Retention marketing is essential for any business looking to achieve success in today’s competitive marketplace. By focusing on building meaningful relationships with existing B2C customers through targeted campaigns and incentives, businesses can reduce acquisition costs while increasing customer lifetime value and loyalty—all of which lead to increased revenue in the long run. With the right data collected about customer buying behavior and preferences combined with a strategic approach towards retention marketing, companies of all sizes will be able to reap the rewards of engaging positively with their existing customer base. If you would like more information on retention marketing strategies, check out our Retention Marketing product page

  • The Benefits of Using Shopify Audience

    If you're looking for a way to improve your Shopify store's performance, then you should definitely check out Shopify Audience. This new feature allows you to connect your Shopify store to Google Ads, Meta, and Pintrust; which gives you access to powerful targeting options that can help you find more relevant customers and increase your ROI. See below stats in a case study conducted by Shopify: In this blog post, we'll discuss the benefits of using Shopify Audience and show you how to set it up. What is Shopify Audience? It simplifies your customer acquisition. Get your ads in front of the right buyers with custom audience lists—powered by Shopify’s unique insights from commerce data. Shopify Audience allows you to easily target customers who have visited your store and then create lookalike audiences on Google Ads and Meta. The targeting options are incredibly powerful, allowing you to narrow down potential customers based on their interests, demographic information, and past purchase behavior. This means that you can identify the most relevant potential customers for your business quickly and accurately. It basically helps you find your ideal customer, thus cutting wasted spend. What are the benefits of Shopify Audience? Multi-channel integration Full-funnel marketing The audience tool lowers your marketing cost and increases your return on ad spend. Shopify is able to do this by pulling a list of customers daily and sending it to your connected Google Ads, Meta, and Pinterest account. A unique benefit is the feed is live, which means customer lists are refreshed daily and sent to your marketing outlets. Since the end of third-party cookie tracking, Shopify Audience allows for marketers to target customers with their first-party data. How do I set up Shopify Audience? If you have a Shopify Plus account, you will need to download the Audenace app located here. Then follow the instructions to connect Google ads and Facebook. Once they are connected for the first time, the list will generate in 24 - 48 hours. To sum it up, Shopify Audience provides an unparalleled solution for companies looking to reach their audiences and make more revenue online at the lowest possible cost. With the blocking of 3rd party cookies, this new avenue opens a new door to new opportunities. With all these advantages at hand, there’s no excuse not to make the most of Shopify Plus and turn your business into a successful eCommerce venture. If you’re still in doubt or could use some assistance getting started with Shopify Plus and or Shopify Audience, be sure to contact an experienced eCommerce operations consultant at Its Just eCommerce. They will be able to offer guidance on which options are better suited for your business needs so you can get the best return on your investment. Contact an eCommerce consultant today!

  • Is Shopify Plus Worth It? Advice From An eCommerce Consultant

    This is the question I've asked myself for the last 5 years. When I recommend something to clients, I want to make sure it's something that will resolve an issue and increase sales. I now feel more confident in the platform and what it offers. Here's why: For starters, Shopify Plus comes with enterprise-level scalability, which means that your business can grow without limits. Shopify Plus is a powerful e-commerce platform that can help brands, businesses, and entrepreneurs to reach their goals. It offers a multitude of features and benefits that make it stand out from other e-commerce solutions. Examples of features: Custom Checkout Upsells / Cross Sells capabilities Faster website Shopify Audience Shopify Flow Shopify Scripts Alerts and scheduling marketing promotions B2B Features Shopify Plus is packed with revenue-generating tools that make it one of the most powerful e-commerce solutions available. It offers a wide range of features and capabilities that enable businesses to expand their reach, increase efficiency, and maximize sales. Do B2B or wholesale? Shopify Plus also offers powerful features for B2B wholesale businesses with multi-level pricing, NET terms, and much more. Having the flexibility to manage your B2B and B2C in an all-in-one platform is essential for your team and company organization. Fees: Shopify Plus cost $2,000 monthly. At this pricing, it really makes sense for businesses with high orders or yearly revenue. It also makes sense for the business that needs to have B2B capabilities. Should I switch to Plus? That depends on your store transactions and revenue. For example, if your online store is doing over 1M in yearly revenue, then it would be something to discuss. Summary: Shopify Plus has a lot to offer businesses that are looking for an eCommerce solution that can help them make more revenue. The platform is easy to use, scalable, and has a number of features that can help businesses take their online sales to the next level. If you’re interested in learning more about Shopify Plus and how it can benefit your business, contact our eCommerce consultants today. They will be able to answer any questions you have and help guide you toward the right solution for your business.

  • What is a good eCommerce conversion rate for a B2C website?

    One of the most effective ways to see how your B2C eCommerce website is doing is to look at its conversion rate. A better conversion rate can mean a better profit. By conversions, we mean the number of people who visit your website and take a particular action. This ‘action’ is typically when they buy a product, but you may want to track other conversions like creating an online account or signing up for your newsletter. The higher your conversion rate, the better your website is at convincing customers to behave a certain way! In this article, we’re going to look at how to calculate your eCommerce site’s conversion rate and what conversion rate to aim for. How to calculate your conversion rate The good news is that it’s easy to find out and keep track of your eCommerce site’s conversion rate. You need to know how many web sessions your store has had as well as the number of conversions. You can find this information in Google Analytics – just make sure you’ve got goals set up to track your conversions. The next step is to turn this number into a percentage. For example, let’s say you have 2500 sessions and 125 conversions in the space of a month. This means your conversion rate across this period is 5%. What conversion rate should my B2B eCommerce site aim for? We recommend that the conversion rate for a high-traffic website should be 1.25% and around 2.5-3% for low to medium-traffic sites. Why the difference? When you have a high-traffic website, it’s easier to make changes to improve your conversion rate as you have more data to use to your advantage. However, this isn’t always the case when you have fewer sessions and visits. Is your B2B eCommerce website hitting the target conversion rate? That’s great! Keep an eye on your conversion rate and make sure it stays nice and high. Are your conversion rates looking low? Don’t panic. There are plenty of things you can do to give your eCommerce site a boost. Here are a few suggestions to get you started. Review the customer journey on your website to make it as simple and frictionless as possible Carry out A/B testing to see which call-to-actions, headlines, and copy resonate most with website users Use email automation to entice customers back to your store, for example, with an abandoned cart email campaign Improve your page speed to stop frustrated customers from leaving your site Offer free shipping and discount codes to encourage shoppers to buy And remember… While having a target conversion rate to aspire to is a good thing, it’s important to remember that the right rate for your business depends on many factors. For example, if you sell a high-value product or service, your ideal conversion rate will be lower as customers need to carry out more research. Traditionally, the property and automotive industries see lower conversion rates than the fashion and event industries. Want to improve your eCommerce conversion rates? Contact us today and see how we can help you make small changes that make a big impact.

  • Getting Started with Email Marketing: The Basics

    Emails are handy tools for official correspondence, chatting, and even saving documents. But guess what? Emails are very useful tools for converting clients too. Today, we'll walk you through the basics of email marketing and even give you a few time- and energy-saving tools along the way. So, let's begin right away. What Is Email Marketing? Simply put, email marketing is the act of sending a commercial message, usually to a set of people, through email. In other words, it is the process of advertising your business to people via email. Email marketing is commonly used to build loyalty and trust between customers and businesses, encourage customers to make purchases and create brand awareness. Why Use Email Marketing? Email marketing is a very effective form of internet marketing. It helps BOOST revenue and ROI. It is your lowest cost-per-acquisition channel: A major advantage of email marketing is its low Cost-per-acquisition compared to other internet marketing methods. All you need is to have a database of the emails of your traffic. Also, emails are much easier to customize for particular clients, and at what cost? At low fees. Then there's a higher probability of a user responding to an email than some other e-marketing techniques. Automation: The ease with which one can automate messaging is another feature that contributes to the potency of email marketing. You can immediately engage with potential customers by sending automated emails when they show interest, and you can also sequence out regular emails to maintain that communication and nurture leads with minimal effort on your end. Increase Brand Recognition. An email campaign is an excellent way to remind clients of your brand. The greater the frequency with which they receive relevant emails from your business, the more likely they are to choose your firm while searching for a product. Keep traffic in the sales funnel: It can also be used to follow up with clients that do not respond favorably to other forms of advertising. For example, a user who doesn't click on a website advertisement can be persuaded to give their email address through a pop-up form. A customer is thus effectively returned to the marketing funnel through automated email marketing. Reduce extended sales cycles. If you provide services or complex items, it takes your leads significantly more time to make a purchase decision. Email marketing comes into play here. You can provide clients with step-by-step guidance, useful checklists, and video instructions to assist them to see the value of your product. How To Get Started Basically, you only need a smartphone or PC and a functioning email to get started on your email campaign. But there are several email marketing tools to make things easier. Before you can actually send emails to people, you need their email addresses. This can be obtained from a good Email Service Provider (ESP) [insert the link to your email marketing page], in addition to other email marketing services. Sending emails to people without their consent is known as cold emailing. The other (more effective) method is by getting them to give their addresses voluntarily (Opt-in mailing). We'll talk more about that in the following section. Top Email Marketing Tips With the 'email blast' most users experience daily, it's quite difficult to go through all emails. To send outstanding emails, there are some strategies that can effectively increase your chances of gaining new clients and retaining old ones. Let's check them out below: 1 - Improve your subject lines Strong subject lines mean better conversion. Quoting Hiten Shah, “33% of email recipients open email based on the subject line alone.” The subject line is like a teaser or a movie thriller— it makes your recipients want to find out more. Some of the ways in which you can improve your subjects include using your real name while addressing them, using power words, creating a curiosity gap by not divulging full information and using statistics to add credence. 2 - Keep It Brief Overly long emails will likely be overlooked, that's why it's crucial to make your messages as concise as possible. Make sure it is short and straight to the point. Most importantly, make it skimmable. Divide your message into short paragraphs that can be digested at a glance. 3 - Don't forget to add CTAs Call To Action (CTAs) contains the link from the email to your dedicated website. When users have gone through your writeup and they want to give your business a try, CTAs serve as the link between your business and your email customers. A good thing to remember is that CTAs are more effective when placed towards the top than the bottom, though you can be creative with your placement. It's good to be emphatic with your CTAs, but don't overdo it or potential clients could be easily put off. 4 - Offer value In order to get email addresses voluntarily, you need a lead magnet, which is a gift that you exchange in return for their email address. The lead magnet can range from an eBook to a video. This method is much safer and guaranteed to yield better results. 5 - Adapt for mobile usage Majority of users likely view emails from their mobile phones. So, your emails should be easy to view on mobile phones, without excessive graphics or animations. A good idea is to link text to the images, these texts will be seen even if the images fail to load so the user has an idea of what the picture is about. P.S Send emails at the best times for most opens and clicks. This can be early morning like between 8AM and 1PM. How Much Does Email Marketing Cost? Email marketing prices can vary significantly based on the size of your email list, the number of emails you send, the level of assistance you require, and the technical specifications you seek. Some email service providers offer free email marketing programs which can be enough capacity for some users. Omnisend offers free marketing services for up to 500 contacts, as well as paid ones for as low as $16 per month. While some ESPs can cost hundreds or thousands of dollars monthly. Why can’t I use my regular mail for email marketing? People ask questions like “why can't I send a marketing email with my regular mail provider?” Yes, it's possible. However, you are likely to encounter issues with email bandwidth, design, and deliverability. Because internet service providers (ISPs) such as Gmail, Yahoo, etc. are created for personal use and not for broadcasting, Therefore, when you use your personal email, it might be easily recognized as spam and cause your account to be disabled. Conclusion Email marketing is very effective, but that's if you know how to use it. This article only touches on the basics but you can find out more. And when you're ready to start, check out more email marketing strategies at itsjustecommerce.com. Want to improve your eCommerce conversion rates? Contact us today and see how we can help you make small changes that make a big impact.

  • Great Tips To Step Up Your TikTok Advertising Game

    TikTok is a very fast-growing social media platform. In the US alone, the number of users multiplied five-fold in just eighteen months. The total number of downloads reached 600M in 2020, making it the most downloaded mobile app. TikTok's exponential rise to the mainstream is largely due to the brevity of the videos and fun features. In this article, we’ll discuss effective strategies to leverage TikTok's popularity for advertising your brand. What are you waiting for? Let's begin! How Effective Is TikTok Advertising? TikTok advertising, though unconventional, is quite potent. With approximately 211 million active everyday users, advertisements on TikTok have the potential of reaching millions of people worldwide. Various top brands advertise on TikTok, while some achieved fame through TikTok, including Aerie and Maybelline. However, not every business can benefit from TikTok’s unique offering. Before investing your time and effort into TikTok advertising, there are questions you need to find answers to yourself to determine if the platform is right for your business ad. Here: What Is the Target Age for Your Business?: 60% of TikTok users are between the ages of 16-24 while 26% are between the ages of 25-44. Overall, 80% of users are within the age range of 16-34. So, Tik Tok ads are better for people with products for youngsters and the middle-aged. This is not to say that your ads can’t reach older people. TikTok definitely has its fair share of senior citizens. What Is your advertising budget for TikTok?: TikTok has several advertisement plans for various budgets. They run campaigns that cost $20 daily while some cost up to $50 daily. TikTok also has premium plans that start at an average of $10 per CPM (cost per thousand impressions) which can go up to $300,000. In addition, TikTok campaigns require a minimum spend of $500 so they may not be a good fit for your business if you’re seeking more economical and reliable advertising options. How To Advertise On TikTok Advertising on TikTok is similar to advertising on other social media platforms like Facebook or Instagram. The easiest method is uploading videos using a normal account and suitable hashtags. There's nothing wrong with that, but it can be taken up a notch. Firstly, you can open a TikTok Business account. This allows you to add links to your business website and email, get real-time analytics of user responses, and access to several business-friendly features. The other involves using TikTok ads, whereby you pay TikTok to advertise for you. This ensures a higher reach for your brand. Even though these methods help improve coverage, everything boils down to how compelling your contents are. That brings us to the next section, where we'll give you tips on how to improve your TikTok adverts. TikTok Advertising Strategies Below are some powerful strategies that are guaranteed to improve sales. There are several available strategies but we've distilled the important ones and here they are: 1. Use Hashtags To Your Advantage TikTok, like Twitter and Instagram, uses hashtags to recognise content. Using the right hashtags can do wonders for your coverage. Don't make the mistake of using only trending hashtags, or you run the risk of getting drowned in a sea of other contents. Rather, use niche hashtags so that it stands out and gets to the right people. Also, keep in mind that more hashtags do not always translate to more coverage. 2. "Do Not Upload Ads, Make TikToks" TikTok allows up to a minute of videos but that doesn't mean you should just upload your thirty-second commercial. TikTok ads should be made for TikTok. Use TikTok filters, trending music and most importantly, make your videos in the native “19:6” format that TikTok uses. 3. Use Influencers There are several influencers on TikTok. If they recommend your brand, several people will try you out. You don't even have to partner with mega-influencers like Zach King. You can find upcoming stars in your niche that'll work with you. If you sell perfumes and are based in Indiana, for example, you can search for #indianaperfume to find influencers in your niche. 4. Be Engaging If your content does not grab users' attention within 5 seconds, they'll just swipe to the next interesting video. That's why it's crucial to make your videos start with interesting stuff. You can also make your followers participate in interactive hashtag challenges, games and other activities to make them come back for more. 5. Choose the right objective for your Ads It's essential to first think about your business objectives and what you want to accomplish before creating an advertisement. Your advertising goal is what you want people to do after seeing your advertisement. You can either be looking for more reach, traffic, app install, views, lead generation, or conversion. Your campaign objectives will change as your business expands but you should always be clear about what your goals are. TikTok Advertising Costs TikTok campaign costs are measured in Cost Per Mile (CPM). The minimum CPM is $0.5 which means that you pay 50¢ per 1,000 views. The minimum Cost Per Click is $0.02. If you opt for TikTok influencers, you can pay from $5-$500, depending on the influencer. Conclusion TikTok advertising can significantly improve sales, give you more impressions and even brand recognition. To achieve this, however, it has to be done right. You can easily apply the above tips and experience the full power of TikTok. Want to start ads on TikTok? Contact us today and see how we can help you make small changes that make a big impact.

  • How to Build a Killer Sales Funnel

    Sales have found a new definition in the 21st century with the advent of advanced sales tools and analytics (e-mail, Ads, blog posts, etc.) that conversely foster geometric growth in brands, exponential manufacturing of products, and huge returns on investments. Continuous increase in the human population and different online communities opens more room for you to take advantage of some simple guides to amassing massive sales. Adopting the new-selling style while gaining insight into ‘Killer-Sales-Funnel’ would revolutionize your speed, yield, and seeds (or investments). A killer sales funnel is the schematic illustration describing the easy conversion of any potential customer into a profitable, stable, and marketing client. Sit tight as we take a deep dive into this simple guide to building a killer sales funnel. It follows three simple steps: Identifying Customers in the Sales Funnel Utilizing Basic Marketing Tools Advancing the Iteration of your selling style. Step 1: Identifying Customers in the Sales Funnel Building a killer sales funnel begins with the hierarchical identification of different sales funnels and their positioning. You should be able to discover potential clients from the number of traffic generated from your websites, the concentration of customers on one-specific products, and the consistency of others' visits through some analytical tools. From random 'web-searchers' to intentional 'clickers', and then 'specific buyers', the sales funnel explains your customers' niche and how you can stabilize them as clients. Take a look at the fundamental procession of the sales funnel: High Funnel: Mostly distanced from the products or skills to be sold, the High funnel is a visual representation of the spatial location of a potential customer, who is situated in the random digital spaces online. The majority of your potential customers reside in the ‘High Funnel’ zone, and you must know this if you will conversely generate a killer sales funnel. Knowing your potential clients' search interests amidst your products will inform your decision of what awareness strategy you’re to employ for the further conversion of the 'random customer' to an advertising client. Mid Funnel: Those in the Mid Funnel are quite closer to purchasing your products and have taken a further step down the funnel. Interestingly, not only is your brand identity known to them, but they have also submitted their contact information. These are premises you can leverage while using certain tips and tools for strategic re-marketing. Still, in the funnel, it gets narrower as customers go down the funnel– customers tend to be streamlined. Low Funnel: Low Funnel is home! Here lies your converted clients—the customers that have not only trusted you but are making purchases from you and are ready to do more. Mostly, they make reasonable purchases and sometimes leave some in their carts. Leveraging testimonials, different pricing pages & case studies, running discount/promo codes, live tutorials (Instagram reels, TikTok short videos, or YouTube), and product comparisons, aids the retention and continuous subscriptions of clients to your brand. Expectedly, your clients at the Low-funnel are fewer than those at the Mid-Funnel; but can increase as you expand your up-reach at the Mid-Funnels stage for more in-reach at the low-funnel—a code to building a sustainable killer sales funnel. Step 2: Utilizing Basic Marketing Tools (BMT) Awareness: This is a marketing tool that must be profitably employed to initiate the Sales funnel building process. Customers here are naive about your brand and could have randomly come across your brand through SEO on Google. So, you’ve got to put more displays on their screens! Using Google ads, social media marketing tools, and creating blog posts can help in building a solid awareness of your brand and would essentially set the High Funnel stage on a high tone. For example, if you sell homewares products, you can start a blog on "Flexible living and valuable spending." The idea is to get their email addresses to personalize marketing with them. Consideration: Customers have proceeded to the Mid Funnel. Here, they do more clicks on your website and possibly other websites to compare their needs with the solution on your website with others' offers. They must have submitted their email addresses, and you can implement the remarketing strategy through social media, Google display network, and emails to reach them. Preference/Conclusion: This level tells which of your products your customer would prefer and most likely conclude to buy. They’ve found your product interesting to them and have moved to the Low-Funnel of your sales. Bringing them to this stage would require a continuous input of reminder tools such as email marketing, social media marketing, and digital products. Possession/Purchase: Customers here are simply buyers. They've seen 'value' and would now let their funds have a new holder! Retaining your customers becomes more exciting to them, as you run referral programs to incentivize them while implementing upsell campaigns and re-marketing email campaigns. Step 3: Advancing the iteration of your selling style Remarketing is a major tool in generating customer traffic on your website. Placing ads for one product everywhere for about three days or more is fundamentally enough to establish a buy-choice in any customer. The Mid-Funnel stage, majors in remarketing (with a personalized customer's interest) and not just to remind consumers of their standing needs, but also set up a friendlier atmosphere where marketing relationships are alive through email, newsletters, and other customer-centric methods of assuring them of your brand. Using various marketing tools, allows you to realize the concentrated point where your customer's interest lies. Your customer's interests would inform your selling method. Learning more about your customers and getting strategic feedback directly from them or some analytical tools helps you to identify top trends amidst your customers' choice range while developing a reiteration system targeting each customer with their interests. Doing this with updated marketing techniques takes your iteration to a new level while sustainably taking your Mid-funnel downlines to the Low-funnel where sales are made. Conclusion The beginning point to building a killer sales funnel is with a mind shift to a global audience as targeted High-Funnel customers. You should never forget that the number of Low Funnel clients is a function of the number of high-funnel customers reached. Your reachability in terms of awareness and marketing tools must be on point, reiterative, strategic, relatable, creative, and evolving with your potential customers' demands. You must give it your all best from the first stage, while continuously increasing the tempo of your activeness with clients at the Mid Funnel, engaging all means to foster community building among Low Funnel clients, while infusing a sense of belonging into them that eventually make them take up the task of marketing your brand, business, and/or products. You can also use sales funnel builder software which gives you an all-in-one marketing experience with ease. As marketing evolves so should you, if your sales funnel will generate massive returns and a continuous influx of clients. Want to build your ideal sales funnel? Contact us today and see how we can help you make small changes that make a big impact.

  • The Everyday User's Guide to SEO: 9 Tips for Improving Your Rankings

    SEO can seem like a daunting task, especially if you're not familiar with the terminology. If you're looking to improve your website's SEO but don't know where to start, you've come to the right place. In this blog post, we will give you some tips for improving your rankings that an everyday user can understand. We'll cover everything from keyword research to link building, and we'll even give you a few bonus tips for optimizing your website on a budget. So whether you're just starting out in SEO or you're looking for ways to take your efforts up a notch, read on for our best tips! 1. Perform Exhaustive Keyword Research The first step in any SEO campaign is keyword research. You need to find keywords that are relevant to your business and have a high search volume. Tools like Google AdWords Keyword Planner and SEMrush can help you find keywords that fit those criteria, and they also offer other valuable information like competition level and average monthly searches. Once you've identified a few target keywords, it's important to include them throughout your website. Use them in the title tags, meta descriptions, header tags, and body copy of your website pages. 2. Optimize On-Page Elements Once you've targeted a few keywords, it's time to start optimizing your website for them. There are a number of on-page elements that you can tweak to improve your SEO: Title tags: This is the text that appears in the tab of your web browser when you open a page. The title tag should include your target keyword and be no more than 60 characters long. Meta descriptions: This is the text that appears under the link on search engine results pages. The meta description should describe the content of your page in 160 characters or less and also include your target keyword. Header tags: These are HTML tags that mark headings and subheadings on a page. Use header tags to break up your content and include your target keyword in the H tags. Image alt text: When you upload an image to your website, you can add alternate text that will be displayed if the image can't be loaded. This is a great place to include your target keyword. URL structure: Make sure your URLs are SEO friendly by using keywords in the slug (the part of the URL after the domain name). 3. Fix Technical SEO Issues Technical SEO issues can wreak havoc on your website's ranking. Make sure you check for the following common issues: Broken links: Check your website for broken links and fix them. 404 errors: If a user clicks on a link that doesn't exist, they'll see a 404 error page. Make sure all of your links are working properly and redirecting users to the correct pages. Duplicate content: Avoid copying content from other websites and make sure each page of your website has unique content. Poor site speed: Your website should load quickly so users don't get frustrated and leave. Use tools like Google PageSpeed Insights to track your site's speed and make optimizations where needed. 4. Focus on User Intent One of the SEO tips that can be most impactful, especially for a beginner, is to focus on user intent. User intent simply refers to what someone is trying to accomplish when they perform a search. It could be anything from finding out information about a topic to looking for a specific product or service. If you can figure out what someone's intent is when they search for something related to your business, you can then tailor your content to fit that need. For example, if you sell shoes and someone searches for "buy shoes online," they clearly have commercial intent and are looking to make a purchase. Therefore, your goal should be to provide them with the information they need in order to make a buying decision, such as product descriptions, customer reviews, pricing, etc. On the other hand, if someone searches for "how to tie a shoe," they likely have informational intent and are looking for step-by-step instructions. In this case, your content should focus on giving them the information they need in order to accomplish their goal. By understanding and catering to user intent, you can not only improve your SEO rankings but also provide a better experience for your users, which is always the goal. 5. Make Your Content User-Friendly Another SEO tip that is essential for beginners is to make sure your content is user-friendly. This means ensuring that it's easy to read, well-organized, and visually appealing. You should also use headings and subheadings to break up your content and help readers scan through it more easily. Bullet points and numbered lists are also helpful for highlighting key points. In addition, you should always use clear and concise language so that people don't have to guess what you're trying to say. And lastly, be sure to avoid using jargon or technical terms unless absolutely necessary as they can be confusing for some users. 6. Use Keywords in Alt Text for Images One of the best SEO tips for beginners is to use keywords in alt text for images. Alt text is a short description that is assigned to an image which is used by search engines to understand the contents of the image. By using keywords in your alt text, you can help improve your ranking for those terms. However, be sure not to overuse keywords or it will appear spammy and could hurt your ranking instead. 7. Optimize Your Page Titles and Descriptions Another great way to improve your SEO rankings is by optimizing your page titles and descriptions. Page titles are the title that appears at the top of a browser window and should be around 60-70 characters long. They should accurately describe the topic of your page and include keywords when possible. Page descriptions are the text that appears below the title and should be around 150-160 characters long. They should also accurately describe the contents of your page and include keywords where appropriate. By optimizing your titles and descriptions, you can improve your ranking for those terms as well. 8. Link to Other Relevant Pages on Your Site The next SEO tip is to link to other relevant pages on your site. When you link to another page on your site, you're telling search engines that these pages are related and therefore worth ranking together. This not only helps improve your SEO rankings but also provides a better experience for users who can quickly and easily find the information they need. To do this, simply add links to other relevant pages within your content whenever possible. And be sure to use keywords in the anchor text of these links as well. Conclusion Thank you for reading! We hope that you found this guide helpful and will be able to use the tips to improve your website’s SEO. By following these SEO tips, you can improve your ranking and visibility on search engines, which can lead to more traffic and exposure for your business. While there's a lot more to learn about SEO, these tips should help you get started on the right foot. Don't forget to stay up-to-date with all the latest SEO news and changes as well as best practices by following some of the top SEO blogs and resources out there. A few good ones to check out include Moz, Search Engine Land, and SEMrush. If you have any questions or need help implementing these tips, please feel free to reach out to us. We wish you all the best in improving your website’s ranking! Want to optimize your SEO? Contact us today and see how we can help you make small changes that make a big impact.

  • How to leverage DHL eCommerce for international shipping

    As your business grows, so will your shipping demands. Your traditional shipping method may not be able to cater to this increased demand. You'll need to adopt a more advanced approach. Using third-party shipping carriers is one way to counter increased shipping demand and international shipping. You will also save time by not having to ship the products yourself because the shipping carrier company will do so on your account. DHL is one such shipping company that stands out from the rest. DHL is a German shipping company that is unquestionably a market leader in logistics, especially in the areas of sea and airmail. The company offers customised services and solutions, including delivery, contract management, and reverse logistics. DHL Express Vs. DHL eCommerce DHL has several services for eCommerce stores and among them are DHL Express and DHL eCommerce. You may wonder which one is best for your business. DHL e-commerce provides both local and international services, whereas DHL express only offers international services. As a result, you must select the appropriate medium based on your business and target demographic. This way, you'll be able to get the most value for money. One of the world's fastest delivery options is DHL Express Worldwide. It's the ideal solution for eCommerce businesses that place a premium on speed and have clients who expect their purchases to arrive as quickly as possible. Most major regions receive shipments between 1 to 6 days after order. Note: The maximum shipping weight for international DHL shipping is 3,000 kg which is capped at 70 kg per parcel. How to Ship Internationally with DHL DHL International offers a variety of shipping options for both personal and business purposes. Getting the Most Out of Your DHL Business Account DHL Business Account users have access to additional services and utilities, as well as discounts based on the volume and ‌shipment type. When you open an eCommerce account with DHL, your business will get discounts on Express and International delivery that begin at 45 percent. Integrating DHL with Your Website Alternatively, you can integrate DHL plugins into your website if you use authorised programs like WooCommerce Shipping Services or Shopify Multi-Carrier Shipping Label app. This integration takes care of everything for you and automates a lot of the things you'd have to look for on the DHL website. Rates will be set for your consumers based on their order and a label will be computed and printed instantly. With the DHL plugin, customers will be able to track their packages in real-time on your website. They can also enter their tracking code on the DHL website if they choose to. DHL Plugin for Shopify There are several ways you can integrate DHL into your eCommerce store. A very common and easy-to-use integration tool is the DHL plugin for Shopify. You can simply visit the DHL home site and navigate to integration or search for DHL for Shopify on their website. This tool allows you to: Easily create shipping labels Request shipping rates Generate automatic tracking codes Add additional delivery services for the convenience of your consumers Verdict DHL plugin helps eCommerce companies optimise their shipping process from store to customer's doorstep by providing real-time shipping costs, tracking options, shipping label automation, and more. Want to improve your eCommerce conversion rates? Contact us today and see how we can help you make small changes that make a big impact.

  • How to choose the best SMS Marketing Platform

    An SMS marketing platform is a solution that allows you to craft and distribute text messages to a list of phone numbers. With an SMS marketing platform, you can handle any promotional, instructive, and transactional communication with ease. Why use SMS Marketing Platform? 1. Faster delivery: Messages get delivered faster because an SMS is delivered directly to your customer's phone, regardless of the type of phone or service they use. They also don't have to check their social media accounts or emails to see if they've received a message. 2. Affordable: SMS marketing platform allows you to send bulk messages to your clients without spending much. Unlike email campaigns requiring more creativity, design, efforts, and the cost associated with these, SMS marketing lets you save on these aspects. 3. Open and click-through rates are higher: According to statistics, open rates for SMSs are 98 percent greater than for emails, and conversion rates are 9.18 percent higher than other digital marketing channels. 4. Measurable results: With an SMS marketing platform, you can monitor the engagement and overall performance of your SMS campaign. Selecting the best SMS Marketing Platform There are thousands of various SMS marketing platforms accessible because SMS marketing is important, especially for eCommerce businesses. We have established some essential criteria to assist you in choosing the best for your business from the vast array of options available: Easy to use: You shouldn't have to hire an expert to set up an SMS platform for your business. Some excellent platforms may be integrated into your current setup without requiring a great deal of technical expertise. Platforms such as Omnisend, TextMagic, and EZ Texting are built with an easy-to-use user interface. Allows you to automate things like reservation reminders by integrating with other apps and services. The ability to integrate with other apps and services is essential. For instance, you may use your online ordering service to automatically confirm when an order is placed or ready for pickup, and then follow up with a customer satisfaction survey. Omnisend has a perfect Shopify and other eCommerce platforms integration. Affordable: When it comes to sending SMS messages to your customers, pricing matters. It is advised that you choose a platform that possesses the characteristics listed above and is pocket friendly. While platforms such as SlickText charge $29/month, Omnisend offers free trials for new users and charges $16/month for premium services. Scalability: It's also not a good idea to be stuck with a platform that is too small for your holiday marketing push. You should select a platform that will allow you to scale up your SMS campaigns without requiring you to pay exorbitant costs or upgrade to a much more expensive tier. Wide audience reach: In selecting an SMS marketing platform, ‌consider one which allows you to reach a global audience. With platforms like Omnisend, ManyChat, Drip, and EngageBay, you can reach a global audience because they support all country codes for text-only messaging, allowing you to attract international clients. They also double as some of the best SMS marketing platforms you can get for your eCommerce business. With the criteria listed above, selecting the best SMS marketing platform for your business has just been made easier. You can leverage the benefits of your selected platform while engaging your customers and increasing your conversion rate. Want to find the best SMS platform for you? Contact us today and see how we can help you make small changes that make a big impact.

  • What are the best eCommerce Platforms?

    The foundation of any online retailer is an eCommerce platform. An eCommerce platform is a software that allows companies to create, host, and manage their online storefronts. The platform includes tools that allow businesses to create a branded online storefront where they can advertise and sell their goods and services. An ecommerce platform primary functions are: • Developing audience • Providing essential services and tools • Matchmaking • Establishing guidelines and standards. To help your business thrive online, we’ll be looking at the best eCommerce platforms you can consider which will give you the ultimate value and functions of an eCommerce platform. Shopify Shopify is a web application that lets you create an online store fast and easily using different theme choices. You can customize those templates to meet the needs of your online retailer or use Shopify to design your own look. To effortlessly construct a great online store, you don't need any technical or design expertise. Shopify has unlimited products on every of its pricing plans and lots of support and guidance for beginners. Also, it offers a convenient pricing plan for small and medium scale businesses. However, Shopify is rated poorly in SEO consecutive studies, and it charges transaction fees if you aren’t using Shopify Payments. To know more about Shopify plans, check out our detailed post on Shopify plans. BigCommerce BigCommerce is noted for its low total cost of ownership and APIs that are extremely customizable. It gives you a complete set of eCommerce tools with a wide range of features and choices. It also allows your business to integrate with the majority of the essential eCommerce systems right out of the box although mastering all of the capabilities may take some time. Another benefit of BigCommerce is that there are no transaction fees, so you only have to worry about monthly subscription fees and any payment provider processing fees. You'll also have access to limitless staff accounts for your coworkers, as well as BigCommerce's all-time support. Magento Magento is one of the most widely used eCommerce platforms in the world. This platform has a variety of advantages, despite its reputation for being incredibly difficult to use. Some of its advantages include; flexible content management, mobile-friendly configuration, advanced search engine optimization, sturdy and spacious design, flexible third-party integrations, customizable security permissions, and time and money savings. Magento is most commonly used for free, however enterprise solutions for large ecommerce firms are available for a fee. The annual licensing charge might be in the tens of thousands of dollars. Wix Wix is one of the most user-friendly eCommerce platforms, allowing you to quickly build a full-featured website using serverless computing and no coding. It's the best choice for new online stores because of its low costs, free themes, and relatively simple setup. Wix allows you to create a mobile-friendly version of your store, which benefits both you and your customers. You can easily capture leads, create customer relationships, and accept payments straight from your website when you use Wix. The platform, however, lacks advanced automation due to its simplicity and lack of crucial selling features. There are a handful of eCommerce platforms out there, but we’ve mentioned the best eCommerce platforms here based on their primary functions; audience development, provision of essential tools and services, matchmaking, and establishing guidelines and standards. Want to find the perfect eCommerce platform for you? Contact us today and see how we can help you make small changes that make a big impact.

  • Tips to keeping your Google merchant center feed optimized

    Have you been trying to get your google merchant feed perfectly optimized? This short post explains in detail all you need to do. 1. Always include a GTIN for every product GTINs (Global Trade Item Numbers) are the most common product identifiers used in Google Shopping. The GTIN allows merchants to track your products across Google’s Surfaces and to monitor your minimum advertised pricing "MAP" through the Manufacturer Center. The GTIN contains a lot of information, so it's important to include it if it's available. The only time it's not required is if you sell one-off items or products in bundles. Generally, Google uses your product's GTIN to pull from the supplier's catalog and enters your ad into a lottery with other traders of the same goods. The ads will default to the properties of the supplier's catalog and dominate any feed optimization. These ads are displayed in response to high-funnel queries. When a consumer clicks on the ad, he is taken to a landing page that has all of the versions of that one product available exclusively through your online store. 2. Title Optimizations Product title optimization is one of the most important factors in optimizing your Google merchant product listings. Google's algorithm will use your titles to decide which search queries your listings will be applied to. Titles are to be precise and contain relevant information, such as reflecting how your customers or prospects are speaking about your product. When your titles contain specific and relevant information that users include in their searches, your products will be positioned to capture your target audience, and you won't be listed out of their search or miss out on a purchase. 3. Colors need to be mentioned correctly in your data feed and on your landing page. 4. Optimizing Product Description The description for every product carries less relevance in contrast to the title, price, and brand which show up immediately in the results without the user having to click anything. However, this is still worth optimizing because of its additional relevancy. Tips for optimizing your description: Put your product title at the end of every product description. Include keywords with high relevance in your description. 5. Specific Product Category There are over six thousand default Google product categories, so it's recommended to get as specific as possible. A categorization tool can help you navigate this. 6. Original product Image Product Images are the first thing users see when your ad is shown, so you want to ensure they have high quality and are specifically taken for your brand. 7. Cleaning existing Data Cleaning the existing data in your Feed is something that shouldn't be overlooked. This also goes a long way in optimization. 8. Paying Attention to Google Merchant Center Warnings To ensure that your data is clean and accurate, Google Merchant Center works as a quality assurance source. When uploading your data feed into the Merchant Center, you'll encounter problems, warnings or disapproval and it is highly recommended to clean them up as soon as you notice them. Because even if your advertisements appear for certain queries, you will spend more money on ads than your competitors who have optimized feeds. 9. Match Product Data to Landing Pages Shopping ads and their landing page messaging need to be the same, or you’ll earn lower ad scores and a lower conversion rate. For example, ensure using the same names in your product data as displayed on your landing page. 10. Analyze Ad Performance Data Google Shopping data should be cross-referenced with search volume and other ad data sources. Key details to note includes — Conversions, Search volume, and Negative keywords Want assistance optimizing your Google Merchant Center? Contact us today and see how we can help you make small changes that make a big impact.

  • Shopify Plus vs Shopify Advanced

    What is shopify plus? Shopify Plus is the topmost level of Shopify’s plans and is specifically designed to cater for large retailers and high volume enterprises. It has advanced features that target design and marketing, allowing enterprises to take their e-commerce stores to the next level and also gives them more control over the customization and functionality of their online stores. Big enterprises that use shopify include Kylie Cosmetics, KKW beauty, Gymshark, Fitbit, Fashion Nova e.t.c Shopify Plus has a base license fee of $2,000 per month, but moves to a gross merchandise volume of 0.25% when you exceed a gross turnover of $800,000. With Shopify plus you can add many stores under the same license fee. This helps companies with more than one store to add different brands and variations for different countries. Features and benefits of Shopify Plus 1. Shopify Plus clone stores Beyond just paying a larger monthly subscription, Shopify Plus comes with 10 clone stores that gives users a good amount of scale. Although the clone stores function in isolation, it is a huge plus because it enables for truly customized international stores, among other things. 2. Multi-Currency Shopify Plus has a multi-currency feature which enables Shopify Payments to support a wide range of currencies.The most typical usage of Shopify multi-currency is Localizing currency based on a user's IP. This feature is very advantageous for retailers who want to expand into new markets and attract international traffic. 3. Wholesale channel/ B2B Shopify Plus users are able to use the Shopify wholesale channel,which includes a number of features for setting up a basic wholesale channel. It gives buyers access to a separate, password-protected B2B store. Users can enable customer-specific pricing and payment options, tiered pricing, purchase limitations, bulk discounts, shipping regulations,reviewing and modifying orders before invoicing, wholesale-only products e.t.c 3. Unlimited staff accounts Unlimited staff accounts allow enterprises to grow their admin team by creating unlimited employee accounts. A typical Shopify Plus project involves at least 5 individuals from the client's team, numerous people from the development agency, an SEO resource, consultants, any third party managing integration e.t.c 4. The Shopify Script Editor The Script Editor allows retailers to write scripts that run whenever a customer adds products to their online shopping cart. Shopify scripts is a plus-only tool that enables users to create rules for promotions, discounts, bundling, shipping, and payments to various customers or based on various characteristics. 5. Shopify Flow Flow, which is a Plus-only feature that allows users to build, import, and customize autom ation processes and business logics. It also enables rule-based automation of varieties of operations, as well as the creation of actions based on a trigger and variables, such as creating wholesale accounts, canceling orders, disabling products, checking order dimensions etc 6. Shopify Launchpad Shopify plus merchants receive access to a Launchpad, which allows them to plan and automate all of the steps involved in running a successful flash sale, product launch, adding or removing products, or managing sales campaigns. 7. Checkout flexibility The Shopify checkout might be well-known for being rigid, but it still allows users the ability to customize more than other shopify plans. It also has features like broader styling, adding scripts, custom messaging etc and can be utilized by users who need additional functionalities. 8. Shopify support / account management Merchants on Shopify Plus are exclusively assigned a Launch manager to assist during the build and migration, and a Success Manager, who is responsible for helping the retailer use Shopify Plus and generally get more from the platform. What is Shopify Advanced? Shopify Advanced has many functional capabilities but it comes with less features and benefits when compared to Shopify plus. It costs a flat rate of $299 per month and the same Shopify Payments rates as Shopify Plus but with a higher cost for using an external gateway. Shopify advanced also limits businesses to one store, i.e A retailer with two stores would have to pay $598 per month, which is 2 x the flat rate. The Advanced Shopify plan is ideal for growing enterprises who want to standardize the growth of their business and use analytics to search for opportunities that can help them improve. Features and benefits of Shopify Advanced 1. Custom report builder The Advanced Shopify plan lets you create custom reports. It lets users track sales by referral sources such as Google Ads, i.e, a user can create a report that tracks the sales of their products based on the referral source. This helps users to analyze and refine their marketing strategy. 2. Advanced customer reporting Advanced Shopify plan allows users to access reports on their at-risk and loyal customers. 3. Calculated carrier shipping Calculated shipping allows users to merge with a third-party shipping service to present their consumers with the most up-to-date shipping rates at the moment of purchase. Other features of Shopify Advanced includes: 15 staff accounts limit Best Shopify Shipping rates Third-party calculated shipping rates. This can be extremely utilized when dealing with heavy goods being shipped internationally Advanced report builder The two Shopify plans have premium features and benefits, but retailers with growing enterprises are encouraged to utilize the Shopify Advanced plan to improve and standardize the growth of their business. Want to discuss Shopify further? Contact us today and see how we can help you make small changes that make a big impact.

  • What is Shopify Flow?

    Shopify flow is a Shopify plus feature that allows users to automate tasks and workflows that are necessary for running an e-commerce trade effectively across their favorite team apps and also within the store. However, it is limited to those with a Shopify Plus account. Features The main features of Shopify flow are divided into three parts, and this part essentially shows the different ways to implement the Shopify flow. Original/Store Flow Organizational Level Flow and New Flow Original/Store Flow On the Shopify flow page, there are ready-made templates you can easily select from. These templates are store-use-centered. It involves automation that has features that automatically send you a reminder or email alert for important things in your store such as low stock in your store or order receipts to customers. To automate using the original flow involves 3 important steps namely trigger, condition, and action. Trigger: This is automation that triggers the opening of the workflow. A relevant example of this is when a customer places an order either in the store or using a relevant app. Condition: this is a step that determines whether the workflow that was triggered will be executed or not. It is dependent on the condition put in place by the store owner. For example, if you have put the price of your merchandise $200, no order can be filled below $200. Action: this is the termination of the workflow or the execution of order i.e. the result of meeting the condition set or not. For example, if the customer paid $200 for the merchandise, the order will be filled and the customer account will be tagged for the purchase. Organizational Level Flow For Shopify users with access to the Flow organization level, they can; Use workflow in their store without installing the app Edit a workflow template or create a new one easily Shuffle workflow across your stores. This is because the organization-level flow gives them direct access to all the stores in one place. However for a user with the organization-level flow, to give a member of the team access to a particular store would require downloading the flow app. New Flow The new Flow is like any of the store flow, however, it comes with other enhancements to make it even better. Although, the New Flow feature is selectively available to Shopify merchants. It comes with better enhancements such as an editor that allows you to add more and improved conditions/actions for completing an order. Benefits Notable benefits of Shopify workflow includes, It creates a faster connection between merchants and customers. Feedbacks and order receipts are some of the easiest things that make customers feel closer to the brands they are buying from. Shopify flow helps you monitor stock in your store. With Shopify Flow, you can easily set a reminder or a form of monitor that updates you when your stocks are going low or even when you are out of stock. This makes it easy to operate your store efficiently without losing sleep monitoring the stocks in your store. Helps you build efficient communication with other members of your team. Shopify flow helps you save time. With one-time automation, you can have enough time to focus on other really important things. Conclusion Although Shopify Flow is an e-commerce feature you can only get as a plus plan subscriber, the benefits outweigh the cost. In the end, after considering all factors involved you will realize it is a risk worth taking. Want to know more about Shopify Flows? Contact us today and see how we can help you make small changes that make a big impact.

  • Why choose Shopify to create your online store?

    If you've ever done some research on e-commerce because you wanted to build your own store, chances are you've heard about Shopify. Shopify is one of the largest e-commerce platforms available today. It is well used by many mainly because it eliminates the need for a lot of technical knowledge to be able to create a website. What is Shopify? Shopify is an e-commerce platform that allows you to create online stores and sell your products on it. In short, it's a software that gives you all the tools you need to be able to create and maintain a website (an online store.) This ranges from stock control, the perfect aesthetic achievement for visual purposes, and even post-sales notifications that customers receive via email. Shopify's main objective is to act as a facilitator and break the barrier of entry into the world of e-commerce. How Does Shopify Works? All tasks involved in managing an e-commerce store are covered by Shopify. In other words, all you have to do is subscribe to one of the company's annual plans to be entitled to a variety of options befitting a good virtual store. Regardless of which product you plan to sell on your website, Shopify has a structure that can work with different types of stores. Simply choose the interface that best fits your target audience/market and start optimizing your e-commerce results. To get started on Shopify, the first step is to choose a plan. Note that a 14-days free trial is available so that you can get to know the tool better before any longer commitment. You can choose from hundreds of templates designed exclusively for Shopify by some of the most highly regarded designers on the market. Even in the most basic plan, the different layouts allow your store to have a greater personality and convey your brand values. A unique selling point is the fact that it is very unlikely you find an e-commerce store that is remotely similar to yours when you use Shopify. This makes them different from other platforms that tend to have similar styles and formats. What Are The Advantages And Disadvantages Of Shopify? In any decision process, it is important to know the benefits and harms that a particular tool or strategy can offer your business. Below we have listed the Pros and cons of Shopify. Pros Ease of use is literally the barest minimum. You don’t have to worry about technical know-how or management. Usability and responsive design of the templates available to customers. In other words, you can rest assured about the quality of your website both the desktop version, as well as the mobile version. Shopify facilitates the management of products and stock in your online store especially if you don’t have much free time. Cons Despite offering SEO (Search Engine Optimization) strategies, Shopify uses some subdirectories that end up harming your page's SEO performance a little. The URL of common pages such as “About Us” does not have the ideal structure to optimize your page's search results. Domain names are not included in any of the available packages and your page hosting needs to be purchased. For example, to host an email with its own personalized domain, it is necessary to use an external tool such as G Suite. Your brand's credibility can be affected with a non-unique email If your audience is international, Shopify may not be the best option for your business. The tool does not offer the possibility of setting up a multilingual store but you can use third party apps to help. Shopify, therefore, is the ideal tool for those looking for greater productivity and better results within their e-commerce. This platform is especially recommended for those who do not have a very large team to take care of all the demands or the time needed to manage the various tasks of a virtual store. However, if your store is just a small part of your business, this may not be the ideal solution for you, and it is advisable to look for a cheaper and simpler tool. Want to discuss Shopify for your business? Contact us today and see how we can help you make small changes that make a big impact.

  • What is Hubspot – What to Expect?

    You might have heard about Hubspot Marketing here and there, but do you know what it is and what does it do? First, let’s get to know Hubspot. What is Hubspot Marketing? Hubspot is a software that houses all the tools you need in marketing your business online. It’s an all-in-one digital marketing platform that can help your company attract customers and convert them into leads. Everything you need from content creation, social media sharing, data analytics, performance tracking, workflow automation, and customer relationship management - it’s all in one place. It’s a holistic approach to digital marketing. With all these functionalities, Hubspot can be overwhelming at first. To be able to grasp the whole idea of it, let’s break down what Hubspot can actually do and what do you expect from it. What are the key features of Hubspot? Customer Relationship Management (CRM) Hubspot has its stand-alone CRM and it’s free! It is also considered the heart of Hubspot. It can get you access to all information and company data across the different marketing tools inside and help you understand and decide for your customers and potential customers. Website Builder, Landing Pages, and Call-to-Action Building websites and landing pages that are tailor-fitted to your market’s needs is a very critical marketing strategy. Hubspot can help you create and design pages without the need for a designer or web developer. It provides highly customizable templates. You can just drag and drop the pre-designed elements you want for your page and personalize it according to your branding. List Segmentation Using Hubspot, you can keep all your contacts and marketing data in one place. You can create groups and segment them according to the different categories of your choice. This list segmentation feature can be very helpful for you to easily identify your lead lists in future campaigns. Email Marketing Hubspot also offers email automation that allows users to send personalized bulk emails. It has different templates and designs to choose from depending on the type of email that you want to send. You can also easily navigate through it by just dragging and dropping elements that you want. It's also equipped with metrics that can help you analyze the performance of your campaigns such as bounce rate, open rate, and click-through rate. Workflow Automation Hubspot’s workflow automation is one of the most popular features among marketers because it’s easy to use and it saves so much time. Workflow automation allows you to accomplish a task such as sending an email or adding contacts to your lead list by providing certain criteria that would trigger the automation. Hubspot’s automation workflow can also be integrated with LinkedIn, Slack, and Zoom. Social Media Integration Hubspot also allows you to connect all your social media platforms such as Facebook, Linked In, Twitter, and Instagram in one place. You can manage your content, edit, and schedule right inside Hubspot. You can also easily monitor the performance of your posts. Ads Tracking and Data Analytics With Hubspot, you can monitor and track the daily performance of your paid ads in Google, Facebook, or LinkedIn. It can help you manage your ads and analyze data. Through this, you can actively manage your campaigns and identify which is working and which is not. Content Optimization Hubspot also offers an SEO tool that can help you optimize your content. It can identify which areas or pages needs to be cured and provide keywords and suggestions on how you can improve its optimization. Aside from the key features mentioned above, Hubspot has a lot more to offer. It is a powerful marketing tool if you know how to use it right. The all-encompassing idea of Hubspot might be overwhelming for some especially for beginners but it’s very helpful when you are interested in inbound marketing. Want to discuss Hubspot and what it can do for your eCommerce business? Contact us today and see how we can help you make small changes that make a big impact.

  • Best Pay-per-click (PPC) Strategies You Must Know

    PPC or pay-per-click is a marketing model where advertisers pay a certain amount whenever their ads have clicked. It’s buying visits or traffic to your business site. This method is most popular among advertisers who want to increase their lead conversion rates. The most popular form of PPC is search engine advertising. It’s when advertisers buy placement in search engine’s top pages each time people search for the keywords related to their business. PPC is one of the most popular and widely used digital marketing models because it’s easy to use and delivers measurable results. Key factors that can affect your PPC campaign To succeed in a PPC campaign, you need to consider the following key factors: Keyword relevance – your keyword lists should be relevant to your campaign. Create keyword groups that would target the right audience for your business goals. Landing Page – a landing page is where the audience gets redirected when they click your ads in google search. A good landing page should be optimized and contains relevant content for your customers. It should also be persuasive enough with a strong call to action. Quality Score – quality score is the rating given to your PPC campaigns, keywords, and landing pages depending on their relevance. A better-quality score means more ad clicks you can get at a lower cost. Creativity – PPC is not just about keywords. It also requires your creativity in coming up with copies that can attract customers to click on your ads. You need to create short but interesting copy that would catch the attention of the customers. With the changes that we’re constantly facing in digital marketing, the approach to PPC marketing has also evolved. The PPC strategies that might have worked before may not be applicable now due to changes in some tools or software we use connected to it. To help you cope up with those changes, here are some strategies you must start doing: Modifying broad match While Google believes that modified broad is no longer effective in driving performances, the PPC community believes that it still works in converting traffic. Even without the modified broad option in google, you can still workaround by pairing your broad match and audience targeting. With this, you can opt to show your ads to searches that match your broad match keyword if the users are within your target audience. This way, you can have your ad reach the right person and it creates more brand exposure. Get New keyword ideas Finding the right keyword to add to your list might be a little tricky sometimes. With the Microsoft Advertising Intelligence tool, you can explore keywords that are widely popular on google. This tool can be used as a plugin in your Excel. You can just paste your keyword list into the Excel interface and the tool will recommend you a list of keywords that includes metrics such as volume, bid estimate, etc. Use display ads in a different way More than creating brand awareness, display ads can also be useful in gauging the performance of your campaigns. You can do this by always including “display” in your Display campaign names. This would create a Traffic Source Audience in your report that will show you which users were converted by using a different channel. It will also provide information about the behavior of the users after engaging with your display ads. PPC Marketing can be a handful at first but if you’ll get the hang of it, you’ll be glad to see results. It’s one of the most cost-efficient marketing strategies that can provide good results. Want to discuss PPC marketing for your business? Contact us today and see how we can help you make small changes that make a big impact.

  • Best Social Media Marketing – Tips to Getting Started!

    The goal of your business is to grow, so you have decided a more significant social media presence is the way to go. The question is: How do you begin? You may feel overwhelmed taking your first steps into social media. Hopefully, you will find this guide helpful. This post provides a step-by-step guide to social media marketing. Here's what you need to do: These questions will help you determine the direction in which your social efforts should go. It will take a lot of time and commitment to succeed on social media in the upcoming months and years. To begin with, you should know your primary objectives so that you can benchmark and gauge your progress. 1. Begin by defining your social media goals: When defining your goals, you have to answer these questions: Is it for brand awareness? Increasing your sales or possibly improving your customer service? Be very specific with your answer, whatever it may be. There's a lot of value in it for you! 2. Find the best match platform for your products or services: You may be overwhelmed with so many platforms available to showcase your product or services. But when you're getting started, you have to pick one or two platforms first. 3. Know your audience: Platforms have a variety of audiences. Think about your chosen site. For example, millennials might be more likely to be interested in YouTube, Instagram, and Tiktok opposed to other networks. Facebook has a broader audience and appeals to a wider audience. Depending on your business goal, make sure you know who you are targeting before deciding where you should focus your social marketing efforts. 4. Add value and be authentic to your customers: Keep these tips in mind whenever you post online. Put subtle efforts into adding value for the customer. They will appreciate your helpful advice. Help them with their problems by responding to their questions. You can recommend strategies for their businesses or personal lives. In small ways, you can add value, and you'll see sales coming. 5. Analyze social media results: Remember why you are on social media - it's always good to have goals, whether they are to increase sales, better service, or better exposure. Track your progress. Check the growth of your sales numbers - are they going up? What if you wanted better service? Ask around - have your social efforts made a real difference? A social media campaign takes time, effort, and of course, money. There's no reason to waste all of those resources. If you take some time to check the progress, you'll see how it grows. Final thoughts... Many online social networks exist today, each with different uses. Here are some tips for maximizing all of them: Start by setting your primary goals. Take these factors into account when defining your social strategy, your audience, and your identity. Publish great content, both from your own company and from elsewhere, and share it at the right time to establish a powerful social presence. Engage in exploratory activities, interact with others, and track your progress. Social media opens up doors for your company to grow and thrive, but don't expect results overnight. Want to improve your social media strategy? Contact us today and see how we can help you make small changes that make a big impact.

  • How to add Google Analytics to your site?

    The Google Analytics tool is a great way to measure the performance of your site and find out what people are interested in. It can help you figure out where you need to improve and how you should market your business. In this article, we will discuss how to add Google Analytics to your site with just three simple steps. Google Analytics is a powerful analytics tool that can help you make more money. If someone lands on a page of the site that isn't converting well, you know where to focus your efforts with this tool. Let's go over the process step-by-step! What is Google Analytics? Google Analytics is a service offered by Google that provides digital marketing analysis. It is a web analytics tool to track and analyze an organization's website traffic. It tracks where your customers are coming from, how they found you, the keywords they used to find you, what device they used to get in touch with your website or app, and more. It's important for you because it helps you gauge the effectiveness of your site's SEO efforts for organic traffic. It also helps market analysts provide insights into trends that help businesses understand their audience even better! Follow These Three Steps to Add Google Analytics to Your Site: Google Analytics is your site's best friend. Use it to track visitors, their paths of least resistance through the pages on-site, and what they do while there! Get your Analytic ID First of all, you have to get your analytic ID. But if you do it the first time probably, then your ID won't be analytic. So sign in to Analytic Account and get one! Add the Analytics ID to your site Open a new google site. Go to the blank page for creating your one. In the upper right corner of your screen, click Settings. Go to the analytic option there. Enter your valid Analytics ID. It'll be like “UA-XXXXXX-X” or "G-XXXXXXX." It will take some time to show you the data. So wait patiently. You are Good to go Now open the analytic. And see your data. You can also take some help if you need it. Why Should You Use Google Analytics? It's for companies to keep track of what they're working on and when. For example, it can tell you if someone's using your site more than usual or just logged in during one specific session. We wrote down some bullet points about it: It'll track your online traffic. You can understand user behavior. Offline to Online Tracking. It'll provide data Reports and customization. You can improve online advertising with marketing analytics. You can improve search engine optimization and content marketing for your site. You can also get google analytics conversion tracking. Now you can find your target audience which will give you more profit. Can I use Google Analytics on any website? Yes, you can use Google Analytics on any website. It's free for up to 10 million page views per month. Also, the information you learn from google analytics will be extremely helpful in providing insight about what your visitors want and providing solutions that are geared towards their needs. Conclusion If you're looking for a way to track your site's performance and see how people are interacting with it, Google Analytics is your best option. Want to learn more about how Google Analytics can grow your business? Contact us today and see how we can help you make small changes that make a big impact.

  • How to Get Started With Influencer Marketing?

    Influencer marketing: What exactly is it? The influencer marketing strategy involves recruiting influential people to use to promote your brand. It's a different marketing approach. If you want to share a message or promote your product in the traditional way, you would pay for ad space and cross your fingers that someone would try it. Influencer marketing refers to paid marketing carried out by individuals (or their agencies). The reason it works is that it's more personal. How can Influencer Marketing benefit your business? The reason influencer marketing works is that people connect better with one another. An influencer can inspire trust between them and their audience. In that way, influencers who use and share your products with their audience will also trust your brand. What are the steps you can take to get started with influencer marketing now that you've decided to give it a try? 1. Begin by thinking about your audience Understanding your audience is the first step. Choosing the person who will carry your message depends on whether you are on the same page with the audience. 2. Set your goals What are your marketing goals? Are you looking to improve brand awareness? If you want to select the right influencer to represent your brand, it is crucial to understand what you hope to achieve. 3. Finding the right influencer for your business There are several ways to find influencers for your brand. What matters most is not about how many followers they have but how they engage with their audience. Research, stalk, and research. Yes, you read it right! It would be best if you got to know your influencer. If you want to reach out to potential influencers, you should be able to check them out. However, you will not creepily stalk them. Your goal is to study them to learn more about who they are. Below are the things you should keep in mind: Their method of presenting information to their audience Responses they receive from their audience. Other brands they have endorsed. How often do they promote brands? Don't get too swept up in the numbers game. While the number of followers is significant (and it is), it is not as important as the quality of followers. Choosing an influencer trusted by their audience and encouraging them to try something based on their endorsement would be wise. Plan your strategy This means you'll have to make a plan. You will need two programs. It would be best to first market the influencer, and then a marketing campaign will have to be prepared for the influencers to present to their audiences. How are you going to market your influencer? To keep an influencer engaged with your brand, you must have something ready for them to experience. It could be your product or your services. It could be beneficial to create an immersive experience for your influencers. Often, brands invite influencers to their events to try a product or service. As a result, the influencer can document the experience, sharing it with the community (think YouTube vlog or Instagram story). Influencers can have fun with this, and it can be part of your marketing campaign. Build a marketing campaign that your influencer can share In addition to having a ready-made campaign, immersive experiences are excellent for marketing. You can also use influencers to promote your brand to their audiences in slightly different ways. These are some examples of pitches to pitch, but your influencer may also have some ideas. -Product review -Giveaways or contest -Sharing experience or feedback through video To present your brand in a way that's both respectful of you and authentic to their voice, consider granting them a creative license. So it will feel more natural and not scripted. You don't need glowing reviews to succeed. It would be best if you allowed influencers to be honest about your brand/product/event, even the parts they may not enjoy. Please don't hesitate to contact us if you have questions. You can use an eCommerce marketing agency like ours to help you set up email campaigns and automation. Our core value at It's Just eCommerce is to make eCommerce easy. Therefore, we keep digital marketing simple, yet efficient, so we can enable you to achieve your result - revenue! Want to discuss influencer marketing for your business? Contact us today and see how we can help you make small changes that make a big impact.

  • How to use Google Analytics for eCommerce Business

    Google Analytics is a must for e-commerce businesses. Unlike any other type of business, e-commerce is driven by data. And that’s exactly what Google Analytics is all about. Google Analytics provides all the information you need about the performance of your e-commerce site. It can help you understand your customers and when used correctly, google analytics data can help you grow your business. Let’s get you started on how you can use Google Analytics: Content Optimization Google Analytics provides search term results where you can see what your customers are searching for. This can help you identify what they want and it's also very useful in knowing what your site is lacking. Content Optimization can help you optimize your content that is tailored to sites traffic. Understand Buyer’s Journey Google Analytics can help you understand your customer’s journey. Using the behavior flow, you can track your customer’s engagement in your site. Google Analytics can provide you information about how they entered your site, and at which point did they stopped engagement. This will help you identify how your site visitors converted to leads. An overview of your customer’s journey can give you an idea of which pages work and which parts need improvement. Know your Customer’s Interests The Demographics and Interest Reports of Google Analytics can help you identify your customer’s interests. The data will help you develop content or marketing strategies aligned with your audience preferences. Duration of Lead Conversion Google Analytics also provides additional reports such as customer engagement on your site. Through the Path Length, you can see the customer’s activity on your site, and you can measure the duration. This will help you determine which marketing campaign is worthy of the customer's engagement. On-Site Engagement The Google Analytics Landing Page report can help you understand the attention span of your customers. It can give you information about the time spent on your landing pages and if they can convert into leads. This report will help you determine if your landing pages are good and effective. Google Analytics can be confusing at first, but it is very helpful especially in the e-commerce world, Google Analytics is the backbone of e-commerce marketing. Data Analytics is gold but it can also be a threat when misused. It’s very important to interpret your data correctly so you can use it properly. Do you want to explore more about Google Analytics? Talk to us now! It's Just eCommerce has been recognized as one of Top 30 Miami eCommerce Marketing Agencies by DesignRush Want to learn more about Google Analytics for your business? Contact us today and see how we can help you make small changes that make a big impact.

  • Digital Marketing Agency: How Can it Help You?

    Let's start by explaining What is a Digital Marketing Agency? The primary purpose of a digital agency is to promote your business, products, and services online. This process involves website design and development, search engine optimization (SEO), paid online advertising, social media marketing, and email marketing. Digital marketing agencies focus on developing marketing strategies to take advantage of the digital market. Included are social media outlets such as: Facebook Instagram Tiktok Twitter Pinterest and many more The digital marketing process involves much more than social media and a website. The strategies are accessible 24/7, whether you monitor them or your agency does. At any given moment, this will show you what's working and what isn't. Together with your agency, you can immediately make improvements to your digital marketing campaign instead of learning the hard way and losing revenue potential. These are five ways a digital marketing agency can help you grow your business: 1. Relevant and impactful content A digital marketing expert who stays current on the latest news and happenings that could affect your business is effective. In addition, agencies should study your audience (i.e., the questions or polls to your customers), allowing them to create content that addresses the concerns of your market. You will find that many digital marketing agencies plan content marketing strategies for every platform: social media, on-page, off-page, and PPC ads. Developing content that adapts seamlessly to different platforms while maintaining your core brand message is essential. 2. Establish a solid online presence An online presence does not necessarily mean being on the first page of search engines or having a million followers on social media. However, these metrics do provide significant advantages. Having a solid online presence means making sure that users can find you whenever they search online. Create accounts, listings, and web pages based on best practices and your audience's search habits. You need to take advantage of Google My Business, Facebook, Linked In, Instagram, along with other digital platforms where your target market hangs out. Digital marketing agencies can assist you with creating SEO, social media, and PPC campaigns focused on establishing your online presence. Working with these professionals can build social communities, target the right keywords, and create search- and user-friendly content across multiple platforms. 3. Keep up with changing search engine algorithms One of the basic techniques of SEO is to improve your website's visibility online and drive more traffic to your site. Your SEO strategy can be affected by Google's regular algorithm updates. Your digital partner should keep an eye on search engine algorithms - so they can adjust your strategy quickly. The primary focus of most SEO efforts is on keywords, backlinks, and content. A responsive web design and site architecture, and page speed are also important ranking factors. 4. Strategize both long- and short-term A campaign typically runs for six months to a year with specific objectives, like generating a certain number of leads, driving a certain amount of traffic, or acquiring customers. An agency should evaluate your short-term plans monthly or quarterly to ensure they align with your bigger goals. It would be best if you built a powerful enough campaign to achieve the results you're aiming for while remaining flexible to adapt to any changes in your industry, such as algorithm updates. 5. Analyze campaign performance and monitor It is vital to evaluate every strategy at regular intervals and determine its effectiveness at the end of the campaign. It is a way to measure the success of your marketing campaign based on the objectives of your business. The assessments will reveal some areas for improvement, so the strategies may be adjusted as needed. It is essential to evaluate the campaign's effectiveness after a few months. You'll be able to ensure more accurate targeting, more engaging messaging, and more effective campaign tactics by analyzing insights and data for the next campaign. We are happy to answer any questions you might have, please do not hesitate to contact us. Its Just eCommerce is an eCommerce-focused digital marketing agency. If you are interested in learning more about how to grow more sales online, contact us. Our core value at It's Just eCommerce is to keep your online store generating revenue. Therefore, we keep digital marketing simple yet efficient. Want to discuss how our agency can increase your sales? Contact us today and see how we can help you make small changes that make a big impact.

  • eCommerce Marketing Email Strategy: How Much Should You Expect?

    You've probably heard how email marketing can help many businesses reach new customers and grow their revenue. With so many digital marketing options available, is email marketing still worth it? Definitely, YES! If you want to grow your business and create sustainable opportunities, email marketing is worth your time and money. Email marketing yields greater returns than any other form of marketing. This will become your lowest cost per acquisition. You should be able to generate 25-35% of your revenue via email marketing. Among the most effective methods for acquiring and retaining customers, email marketing is considered one of the most effective methods. Once you acquire a customer's email, you have obtained a new contact. Here are 5 email marketing stats that prove email marketing is a necessary tool for any business. 1. ROI is achieved through email marketing On average, you can expect a return on investment of $42 for every $1 spent on email marketing. Returns on investment may be higher than those from digital or other marketing methods. 2. Email is widely used around the world The number of active email users is expected to reach 4.3 billion in 2023. The growth rate is likely to continue in the future. Email is an active channel of communication for most of your customers. Make sure you're also on board. 3. Consumers love the welcome email from you Welcome emails have an average opening rate of 82%. Yes, we all appreciate the warm welcome! Work on getting a CRM like Active Campaign, Hubspot or MailChimp. 4. Email becomes even more effective through segmentation and personalization An email with a personalized subject line generates 50% more open rates. And another 50% by segmenting your email list. You can send different content to different parts of your audience to make your emails more relevant and personal. Most likely to have more clicks on the link within the segmented email. It only means the more visitors on your website link, the more sales. 5. Mobile users will be able to access your content Smartphones are here to stay and likely to be a specific device in your customers' pockets. As marketers strive to reach mobile users, they are scrambling for creative ways to do so. The good news is that email marketing remains an easy, cost-effective option. Approximately 60 percent of today's emails are opened on mobile devices. Through their smartphones, your email reaches customers on the go. Would it be possible to improve my email efforts - where should I begin? The more emails you send, the better. With more email, customers are more likely to engage, take action, learn about products, and ultimately make purchases. The trick is to build automation and campaigns in an optimized way. Email flows and automation You should begin here whenever you intend to optimize your email campaigns. Email flows should have the highest performance. Can you tell me why? It's because these emails are triggered based on the customer's actions. Emails like these will be most profitable for your business. Be sure you have created all the flow requirements needed to cover the entire customer journey. Campaigns Then, take the time to narrow down your campaigns. True optimization is possible only with the most comprehensive segmentation. You should dedicate time to dividing your email list into engagement tiers. In this way, you can determine to whom to send specific messages based on where people on your list are in the buying process. Do you plan to set up many campaigns? A good amount of email marketing per brand is 8-12 per month (for some brands this may even be higher). Have you created any segmentations yet? There should be at least five segments in your list. This number could sometimes reach 10-20. As a result, you can send more emails while maintaining strong open rates and conversion rates. Remember your email marketing should be about 25%- 35% of your revenue. Please do not hesitate to contact us if you have any other questions. You can use an eCommerce marketing agency like ours to help you set up email campaigns and automation. Our core values at It's Just eCommerce is to make eCommerce easy. Therefore, we keep digital marketing simple, yet efficient, so we can enable you to achieve your end result - revenue! Sources: - https://www.oberlo.com/blog/email-marketing-statistics - https://bluestout.com/video/how-much-revenue-should-come-from-email/ - https://blogs.constantcontact.com/email-marketing-statistics/ Want to discuss a marketing email strategy for your online business? Contact us today and see how we can help you make small changes that make a big impact.

  • What is a Digital Marketing Agency

    Content content content… how can you make another impression online? A digital marketing agency helps you with products and services related to anything online, and the internet. Digital marketing in this era has become the most important marketing channel to this time. A strategy is not only important but essential. A digital marketing agency will help you with services aimed to grow your business, for example: - SEO - Paid Search - Google My Business - LinkedIn Management - Blog Strategy - B2B or B2C content - Social Media Marketing - Content Strategy - Press Releases - Meta Keyword research Those are just some examples a digital marketing agency will help you in building. The items listed above in today’s age is an essential content building strategy. We recommend building out a monthly content strategy that would help you generate more views and visits to your online business. You can measure this success by reviewing your Google Analytics account. It is very important that when working with a digital marketing agency you hold them accountable for your content strategy with regards to keywords research, back links, and meta data. This is something that is viewed and studied on the back-end, so you can grab the attention of a potential client on the front-end (internet). A digital marketing agency should help you see a clear vision for your company’s branding and its core values. This goes together with the tone of voice and images used to market your business. When looking for an agency, we suggest for you to audit how they handle their marketing techniques. At the end of the day, they should be doing what they advertise (digital marketing to capture a lead's attention… hint hint hint this blog). As always, if you have any other questions, feel free to contact us. We are a digital marketing agency that can help with all the techniques mentioned above. It’s Just eCommerce core values is to keep digital marketing simple yet effective to help you reach your end result… revenue! It's Just eCommerce has been recognized as one of Top 30 Miami eCommerce Marketing Agencies by DesignRush Want to learn more about what we can do for your eCommerce business? Contact us today and see how we can help you make small changes that make a big impact.

  • eCommerce Business Tips - Top 5 Tips From a 10 + Year Experienced Marketer

    I’m writing this because I wish I knew this when I started in eCommerce marketing... You might have found this article because you are looking for ways to grow your eCommerce B2C or B2B business. Having or managing an eCommerce business can be very exciting and fun but frustrating and discouraging because you do not see revenue coming in. This is very common because selling online is a very difficult task. There are so many steps like: - Paid Search PPC - Social Media Ads - SEO - Email Automation - Customer Resource Management (CRM) - User Journey - Mobile Accessible - Email Acquisition And much more..... Luckily, we will be able to provide you with the top 5 tips and tricks we learned from our own journey going into this business. This will help you save countless amounts of time and frustration because you can follow the steps below and start seeing your revenue jump. If you prefer to watch a video summarizing this article, click the video below: In every business, the foundation for success is organization and structure. Here is the recipe we recommend that you follow: 1. User Journey - This is the first evaluation you need to do. This entails the site presentation looking professional with no missing images or broken 404 links. IT ALL NEEDS TO LOOK PERFECT. Once you review the site, you now need the focus on the journey... can a first-time users find what they are looking for and complete checkout with zero issues or confusion? Seeing a site over and over again, you might become blind to issues. I recommend having a friend or family review the site and look from behind to study their actions (this study helps more than you can believe). 2. PPC Paid Search / Social Ads - Next, you will want to work on a paid structure. Many marketers I have met do not agree with us because they said to speak more in terms of SEO. While SEO is important, this will not bring you revenue or customers right away. A paid strategy is part of an eCommerce business and do not let anyone else tell you differently. Think about it, there are over a billion sites on the internet, how would anyone be able to find you if customers do not know you or your brand? Start paid and get on services like Google Ads and Bing Advertising. Start with Google shopping if you are selling a tangible product. 3. Lead Generation / Acquisition - How can you acquire a lead? How do you get a prospect to give you their information? This step works with Step 2 because we are already pushing users to your site. Get their information by offering a pop-up discount offer or you can have the lead provide their information in exchange for information like an eBook. Build your audience so you have users to market to. 4. Email Automation / CRM - Here you can get very creative. You will need to have your eCommerce system connected to your CRM. You can use tools like ActiveCampaign or Hubspot. You can step up an automation/workflow for just about anything like: - Welcome series - Re-engage series - Advocate series Email Marketing is also your lowest cost per acquisition. 5. Search Engine Optimization / SEO - The reason this is the last step in building your strategy is that you will not reap the benefits of SEO immediately. When it comes to SEO, you should see this as your long-term strategy. When building this strategy, use tools like SEM Rush to help provide you with keywords users are using to help find your site. You may not see your site or new landing page rank on Google til 6 months. Now, SEO is very important and must be part of your monthly content strategy. Just know it will take time... Follow the steps and you'll be on your way to revenue building revenue. Want to learn more about your eCommerce business and increase revenue? Contact us today and see how we can help you make small changes that make a big impact.

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