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  • The Everyday User's Guide to SEO: 9 Tips for Improving Your Rankings

    SEO can seem like a daunting task, especially if you're not familiar with the terminology. If you're looking to improve your website's SEO but don't know where to start, you've come to the right place. In this blog post, we will give you some tips for improving your rankings that an everyday user can understand. We'll cover everything from keyword research to link building, and we'll even give you a few bonus tips for optimizing your website on a budget. So whether you're just starting out in SEO or you're looking for ways to take your efforts up a notch, read on for our best tips! 1. Perform Exhaustive Keyword Research The first step in any SEO campaign is keyword research. You need to find keywords that are relevant to your business and have a high search volume. Tools like Google AdWords Keyword Planner and SEMrush can help you find keywords that fit those criteria, and they also offer other valuable information like competition level and average monthly searches. Once you've identified a few target keywords, it's important to include them throughout your website. Use them in the title tags, meta descriptions, header tags, and body copy of your website pages. 2. Optimize On-Page Elements Once you've targeted a few keywords, it's time to start optimizing your website for them. There are a number of on-page elements that you can tweak to improve your SEO: Title tags: This is the text that appears in the tab of your web browser when you open a page. The title tag should include your target keyword and be no more than 60 characters long. Meta descriptions: This is the text that appears under the link on search engine results pages. The meta description should describe the content of your page in 160 characters or less and also include your target keyword. Header tags: These are HTML tags that mark headings and subheadings on a page. Use header tags to break up your content and include your target keyword in the H tags. Image alt text: When you upload an image to your website, you can add alternate text that will be displayed if the image can't be loaded. This is a great place to include your target keyword. URL structure: Make sure your URLs are SEO friendly by using keywords in the slug (the part of the URL after the domain name). 3. Fix Technical SEO Issues Technical SEO issues can wreak havoc on your website's ranking. Make sure you check for the following common issues: Broken links: Check your website for broken links and fix them. 404 errors: If a user clicks on a link that doesn't exist, they'll see a 404 error page. Make sure all of your links are working properly and redirecting users to the correct pages. Duplicate content: Avoid copying content from other websites and make sure each page of your website has unique content. Poor site speed: Your website should load quickly so users don't get frustrated and leave. Use tools like Google PageSpeed Insights to track your site's speed and make optimizations where needed. 4. Focus on User Intent One of the SEO tips that can be most impactful, especially for a beginner, is to focus on user intent. User intent simply refers to what someone is trying to accomplish when they perform a search. It could be anything from finding out information about a topic to looking for a specific product or service. If you can figure out what someone's intent is when they search for something related to your business, you can then tailor your content to fit that need. For example, if you sell shoes and someone searches for "buy shoes online," they clearly have commercial intent and are looking to make a purchase. Therefore, your goal should be to provide them with the information they need in order to make a buying decision, such as product descriptions, customer reviews, pricing, etc. On the other hand, if someone searches for "how to tie a shoe," they likely have informational intent and are looking for step-by-step instructions. In this case, your content should focus on giving them the information they need in order to accomplish their goal. By understanding and catering to user intent, you can not only improve your SEO rankings but also provide a better experience for your users, which is always the goal. 5. Make Your Content User-Friendly Another SEO tip that is essential for beginners is to make sure your content is user-friendly. This means ensuring that it's easy to read, well-organized, and visually appealing. You should also use headings and subheadings to break up your content and help readers scan through it more easily. Bullet points and numbered lists are also helpful for highlighting key points. In addition, you should always use clear and concise language so that people don't have to guess what you're trying to say. And lastly, be sure to avoid using jargon or technical terms unless absolutely necessary as they can be confusing for some users. 6. Use Keywords in Alt Text for Images One of the best SEO tips for beginners is to use keywords in alt text for images. Alt text is a short description that is assigned to an image which is used by search engines to understand the contents of the image. By using keywords in your alt text, you can help improve your ranking for those terms. However, be sure not to overuse keywords or it will appear spammy and could hurt your ranking instead. 7. Optimize Your Page Titles and Descriptions Another great way to improve your SEO rankings is by optimizing your page titles and descriptions. Page titles are the title that appears at the top of a browser window and should be around 60-70 characters long. They should accurately describe the topic of your page and include keywords when possible. Page descriptions are the text that appears below the title and should be around 150-160 characters long. They should also accurately describe the contents of your page and include keywords where appropriate. By optimizing your titles and descriptions, you can improve your ranking for those terms as well. 8. Link to Other Relevant Pages on Your Site The next SEO tip is to link to other relevant pages on your site. When you link to another page on your site, you're telling search engines that these pages are related and therefore worth ranking together. This not only helps improve your SEO rankings but also provides a better experience for users who can quickly and easily find the information they need. To do this, simply add links to other relevant pages within your content whenever possible. And be sure to use keywords in the anchor text of these links as well. Conclusion Thank you for reading! We hope that you found this guide helpful and will be able to use the tips to improve your website’s SEO. By following these SEO tips, you can improve your ranking and visibility on search engines, which can lead to more traffic and exposure for your business. While there's a lot more to learn about SEO, these tips should help you get started on the right foot. Don't forget to stay up-to-date with all the latest SEO news and changes as well as best practices by following some of the top SEO blogs and resources out there. A few good ones to check out include Moz, Search Engine Land, and SEMrush. If you have any questions or need help implementing these tips, please feel free to reach out to us. We wish you all the best in improving your website’s ranking!

  • How to leverage DHL eCommerce for international shipping

    As your business grows, so will your shipping demands. Your traditional shipping method may not be able to cater to this increased demand. You'll need to adopt a more advanced approach. Using third-party shipping carriers is one way to counter increased shipping demand and international shipping. You will also save time by not having to ship the products yourself because the shipping carrier company will do so on your account. DHL is one such shipping company that stands out from the rest. DHL is a German shipping company that is unquestionably a market leader in logistics, especially in the areas of sea and airmail. The company offers customised services and solutions, including delivery, contract management, and reverse logistics. DHL Express Vs. DHL eCommerce DHL has several services for eCommerce stores and among them are DHL Express and DHL eCommerce. You may wonder which one is best for your business. DHL e-commerce provides both local and international services, whereas DHL express only offers international services. As a result, you must select the appropriate medium based on your business and target demographic. This way, you'll be able to get the most value for money. One of the world's fastest delivery options is DHL Express Worldwide. It's the ideal solution for eCommerce businesses that place a premium on speed and have clients who expect their purchases to arrive as quickly as possible. Most major regions receive shipments between 1 to 6 days after order. Note: The maximum shipping weight for international DHL shipping is 3,000 kg which is capped at 70 kg per parcel. How to Ship Internationally with DHL DHL International offers a variety of shipping options for both personal and business purposes. Getting the Most Out of Your DHL Business Account DHL Business Account users have access to additional services and utilities, as well as discounts based on the volume and ‌shipment type. When you open an eCommerce account with DHL, your business will get discounts on Express and International delivery that begin at 45 percent. Integrating DHL with Your Website Alternatively, you can integrate DHL plugins into your website if you use authorised programs like WooCommerce Shipping Services or Shopify Multi-Carrier Shipping Label app. This integration takes care of everything for you and automates a lot of the things you'd have to look for on the DHL website. Rates will be set for your consumers based on their order and a label will be computed and printed instantly. With the DHL plugin, customers will be able to track their packages in real-time on your website. They can also enter their tracking code on the DHL website if they choose to. DHL Plugin for Shopify There are several ways you can integrate DHL into your eCommerce store. A very common and easy-to-use integration tool is the DHL plugin for Shopify. You can simply visit the DHL home site and navigate to integration or search for DHL for Shopify on their website. This tool allows you to: Easily create shipping labels Request shipping rates Generate automatic tracking codes Add additional delivery services for the convenience of your consumers Verdict DHL plugin helps eCommerce companies optimise their shipping process from store to customer's doorstep by providing real-time shipping costs, tracking options, shipping label automation, and more.

  • How to choose the best SMS Marketing Platform

    An SMS marketing platform is a solution that allows you to craft and distribute text messages to a list of phone numbers. With an SMS marketing platform, you can handle any promotional, instructive, and transactional communication with ease. Why use SMS Marketing Platform? 1. Faster delivery: Messages get delivered faster because an SMS is delivered directly to your customer's phone, regardless of the type of phone or service they use. They also don't have to check their social media accounts or emails to see if they've received a message. 2. Affordable: SMS marketing platform allows you to send bulk messages to your clients without spending much. Unlike email campaigns requiring more creativity, design, efforts, and the cost associated with these, SMS marketing lets you save on these aspects. 3. Open and click-through rates are higher: According to statistics, open rates for SMSs are 98 percent greater than for emails, and conversion rates are 9.18 percent higher than other digital marketing channels. 4. Measurable results: With an SMS marketing platform, you can monitor the engagement and overall performance of your SMS campaign. Selecting the best SMS Marketing Platform There are thousands of various SMS marketing platforms accessible because SMS marketing is important, especially for eCommerce businesses. We have established some essential criteria to assist you in choosing the best for your business from the vast array of options available: Easy to use: You shouldn't have to hire an expert to set up an SMS platform for your business. Some excellent platforms may be integrated into your current setup without requiring a great deal of technical expertise. Platforms such as Omnisend, TextMagic, and EZ Texting are built with an easy-to-use user interface. Allows you to automate things like reservation reminders by integrating with other apps and services. The ability to integrate with other apps and services is essential. For instance, you may use your online ordering service to automatically confirm when an order is placed or ready for pickup, and then follow up with a customer satisfaction survey. Omnisend has a perfect Shopify and other eCommerce platforms integration. Affordable: When it comes to sending SMS messages to your customers, pricing matters. It is advised that you choose a platform that possesses the characteristics listed above and is pocket friendly. While platforms such as SlickText charge $29/month, Omnisend offers free trials for new users and charges $16/month for premium services. Scalability: It's also not a good idea to be stuck with a platform that is too small for your holiday marketing push. You should select a platform that will allow you to scale up your SMS campaigns without requiring you to pay exorbitant costs or upgrade to a much more expensive tier. Wide audience reach: In selecting an SMS marketing platform, ‌consider one which allows you to reach a global audience. With platforms like Omnisend, ManyChat, Drip, and EngageBay, you can reach a global audience because they support all country codes for text-only messaging, allowing you to attract international clients. They also double as some of the best SMS marketing platforms you can get for your eCommerce business. With the criteria listed above, selecting the best SMS marketing platform for your business has just been made easier. You can leverage the benefits of your selected platform while engaging your customers and increasing your conversion rate.

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  • Best SEO and Email Marketing Services Agency Miami

    A new approach to eCommerce marketing Most marketing these days is made to raise awareness and drive clicks. But we create marketing with your bottom line in mind , starting with your conversion numbers and working to increase them to your desired levels. ​ As a result, It's Just eCommerce marketing looks different – and gets very different results – from any other digital agency. ​ It's Just eCommerce is more than an agency: we are sales conversion experts, Google masterminds, automation wizards, and web developers who collectively believe that the best approach to eCommerce marketing is not only through branding, but through constant testing, optimization, and crafting systems that maximize the profit in your business. Get Started "Hi, my name is James. I started selling products online as a teenager through eBay. I always wanted to have the latest technology, so I would buy something that caught my eye, use it for 6 months, and then resell it for a profit. ​ Over the years, this evolved into a lifelong passion for eCommerce, and over the past 10 years, I have been in the driver's seat for some of the world's biggest wholesale companies who wanted me to help them start eCommerce B2C companies from scratch. ​ I've learned a lot scaling these companies from $0 to multiple millions, and my team and I are here to put the strategies we've perfected to good use scaling your business. ​ That's enough about us, why don't you tell us a little bit about you and your company?" James Martinez Founder Our mission is to bridge the gap between your customers and your products. Get Started Now Follow our #instagram @itsjustecomm

  • Best Digital and Ecommerce Marketing Agency Miami

    Ready To Grow Your Online Sales? We are not your traditional marketing agency. We are an eCommerce marketing agency specialized in generating online revenue. Experience a results-driven agency today. Get in Touch A full-service eCommerce agency eCommerce Consulting Have an Industry Export Take Your Business to the Next Level Learn More Google Ads Simple - Appear Everywhere ​ Learn More Email Marketing Expand With Your Lowest Cost Per Acquisition Learn More SEO Grow Profits with an Organic Strategy Learn More Social Media Ads Connect with Your Customers Learn More Web-design / Shopify Retail Is Simple – Make It Easy For Your Customers Learn More View All Services Generating $50 million and counting in eCommerce sales! It's Just eCommerce is about providing you with the SYSTEMS that simply work in every area of your marketing, so you can turn up the "profit faucet" in your business, and enjoy scaling up your impact as you do. Learn more about us Philip Stein Delivered a 300% increase in gross sales Read Case Study Pure Inventions Delivered a 46% increase in revenue & a new website during a pandemic Read Case Study "We remove the barrier out of eCommerce marketing." The problem with most digital marketing agencies is that they are focused on developing your brand look and feel, without considering the factors that lead to more revenue online. While most agencies are focused on choosing the right colors for your website, our goals revolve around generating actual ROI. As a result, our methods produce results most agencies can only dream of. Explore The Difference "Digital Marketing and eCommerce Marketing share a similar digital path, with completely different outcomes." James Martinez (Founder) Speak with an eCommerce Guru today! Submit How did you hear from us? arrow&v We Partner With Brands Of All Sizes Philip Stein watches Simons Sportswear Invicta Watches Pure Inventions Safari ltd Client Success Case Studies Our mission is to bridge the gap between your customers and your products. Get Started Now Follow our #instagram @itsjustecomm eCommerce Consulting Have an Industry Export Take Your Business to the Next Level Learn More Google Ads Simple - Appear Everywhere Learn More Email marketing Expand With Your Lowest Cost Per Acquisition Learn More SEO Grow Profits with an Organic Strategy Learn More Social Media Ads Connect with Your Customers Learn More Web-design / Shopify Retail Is Simple – Make It Easy For Your Customers Learn More View All Services An eCommerce Focused Digital Marketing Agency

  • Blogs – Ecommerce, Shopify and SMSMarketing

    James Martinez 11 May 2022 3 0 The Everyday User's Guide to SEO: 9 Tips for Improving Your Rankings SEO can seem like a daunting task, especially if you're not familiar with t ... James Martinez 27 Apr 2022 4 0 How to leverage DHL eCommerce for international shipping As your business grows, so will your shipping demands. Your traditional shi ... James Martinez 13 Apr 2022 7 0 How to choose the best SMS Marketing Platform An SMS marketing platform is a solution that allows you to craft and distri ... James Martinez 30 Mar 2022 9 0 What are the best eCommerce Platforms? The foundation of any online retailer is an eCommerce platform. An eCommerc ... James Martinez 16 Feb 2022 28 0 Tips to keeping your Google merchant center feed optimized Have you been trying to get your google merchant feed perfectly optimized? ... James Martinez 2 Feb 2022 25 0 Shopify Plus vs Shopify Advanced What is shopify plus? Shopify Plus is the topmost level of Shopify’s plans ... Load more arrow&v

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