TikTok is a very fast-growing social media platform. In the US alone, the number of users multiplied five-fold in just eighteen months. The total number of downloads reached 600M in 2020, making it the most downloaded mobile app.
TikTok's exponential rise to the mainstream is largely due to the brevity of the videos and fun features. In this article, we’ll discuss effective strategies to leverage TikTok's popularity for advertising your brand. What are you waiting for? Let's begin!
How Effective Is TikTok Advertising?
TikTok advertising, though unconventional, is quite potent. With approximately 211 million active everyday users, advertisements on TikTok have the potential of reaching millions of people worldwide. Various top brands advertise on TikTok, while some achieved fame through TikTok, including Aerie and Maybelline.
However, not every business can benefit from TikTok’s unique offering. Before investing your time and effort into TikTok advertising, there are questions you need to find answers to yourself to determine if the platform is right for your business ad. Here:
What Is the Target Age for Your Business?: 60% of TikTok users are between the ages of 16-24 while 26% are between the ages of 25-44. Overall, 80% of users are within the age range of 16-34. So, Tik Tok ads are better for people with products for youngsters and the middle-aged. This is not to say that your ads can’t reach older people. TikTok definitely has its fair share of senior citizens.
What Is your advertising budget for TikTok?: TikTok has several advertisement plans for various budgets. They run campaigns that cost $20 daily while some cost up to $50 daily. TikTok also has premium plans that start at an average of $10 per CPM (cost per thousand impressions) which can go up to $300,000. In addition, TikTok campaigns require a minimum spend of $500 so they may not be a good fit for your business if you’re seeking more economical and reliable advertising options.
How To Advertise On TikTok
Advertising on TikTok is similar to advertising on other social media platforms like Facebook or Instagram. The easiest method is uploading videos using a normal account and suitable hashtags. There's nothing wrong with that, but it can be taken up a notch.
Firstly, you can open a TikTok Business account. This allows you to add links to your business website and email, get real-time analytics of user responses, and access to several business-friendly features. The other involves using TikTok ads, whereby you pay TikTok to advertise for you. This ensures a higher reach for your brand.
Even though these methods help improve coverage, everything boils down to how compelling your contents are. That brings us to the next section, where we'll give you tips on how to improve your TikTok adverts.
TikTok Advertising Strategies
Below are some powerful strategies that are guaranteed to improve sales. There are several available strategies but we've distilled the important ones and here they are:
1. Use Hashtags To Your Advantage
TikTok, like Twitter and Instagram, uses hashtags to recognise content. Using the right hashtags can do wonders for your coverage. Don't make the mistake of using only trending hashtags, or you run the risk of getting drowned in a sea of other contents. Rather, use niche hashtags so that it stands out and gets to the right people. Also, keep in mind that more hashtags do not always translate to more coverage.
2. "Do Not Upload Ads, Make TikToks"
TikTok allows up to a minute of videos but that doesn't mean you should just upload your thirty-second commercial. TikTok ads should be made for TikTok. Use TikTok filters, trending music and most importantly, make your videos in the native “19:6” format that TikTok uses.
3. Use Influencers
There are several influencers on TikTok. If they recommend your brand, several people will try you out. You don't even have to partner with mega-influencers like Zach King. You can find upcoming stars in your niche that'll work with you. If you sell perfumes and are based in Indiana, for example, you can search for #indianaperfume to find influencers in your niche.
4. Be Engaging
If your content does not grab users' attention within 5 seconds, they'll just swipe to the next interesting video. That's why it's crucial to make your videos start with interesting stuff. You can also make your followers participate in interactive hashtag challenges, games and other activities to make them come back for more.
5. Choose the right objective for your Ads
It's essential to first think about your business objectives and what you want to accomplish before creating an advertisement. Your advertising goal is what you want people to do after seeing your advertisement. You can either be looking for more reach, traffic, app install, views, lead generation, or conversion. Your campaign objectives will change as your business expands but you should always be clear about what your goals are.
TikTok Advertising Costs
TikTok campaign costs are measured in Cost Per Mile (CPM). The minimum CPM is $0.5 which means that you pay 50¢ per 1,000 views. The minimum Cost Per Click is $0.02. If you opt for TikTok influencers, you can pay from $5-$500, depending on the influencer.
Conclusion
TikTok advertising can significantly improve sales, give you more impressions and even brand recognition. To achieve this, however, it has to be done right. You can easily apply the above tips and experience the full power of TikTok.
Want to start ads on TikTok? Contact us today and see how we can help you make small changes that make a big impact.
