What is Hubspot – What to Expect?
You might have heard about Hubspot Marketing here and there, but do you know what it is and what does it do? First, let’s get to know Hubspot.
What is Hubspot Marketing?
Hubspot is a software that houses all the tools you need in marketing your business online. It’s an all-in-one digital marketing platform that can help your company attract customers and convert them into leads. Everything you need from content creation, social media sharing, data analytics, performance tracking, workflow automation, and customer relationship management - it’s all in one place. It’s a holistic approach to digital marketing.
With all these functionalities, Hubspot can be overwhelming at first. To be able to grasp the whole idea of it, let’s break down what Hubspot can actually do and what do you expect from it.
What are the key features of Hubspot?
Customer Relationship Management (CRM)
Hubspot has its stand-alone CRM and it’s free! It is also considered the heart of Hubspot. It can get you access to all information and company data across the different marketing tools inside and help you understand and decide for your customers and potential customers.
Website Builder, Landing Pages, and Call-to-Action
Building websites and landing pages that are tailor-fitted to your market’s needs is a very critical marketing strategy. Hubspot can help you create and design pages without the need for a designer or web developer. It provides highly customizable templates. You can just drag and drop the pre-designed elements you want for your page and personalize it according to your branding.
Using Hubspot, you can keep all your contacts and marketing data in one place. You can create groups and segment them according to the different categories of your choice. This list segmentation feature can be very helpful for you to easily identify your lead lists in future campaigns.
Hubspot also offers email automation that allows users to send personalized bulk emails. It has different templates and designs to choose from depending on the type of email that you want to send. You can also easily navigate through it by just dragging and dropping elements that you want. It's also equipped with metrics that can help you analyze the performance of your campaigns such as bounce rate, open rate, and click-through rate.
Hubspot’s workflow automation is one of the most popular features among marketers because it’s easy to use and it saves so much time. Workflow automation allows you to accomplish a task such as sending an email or adding contacts to your lead list by providing certain criteria that would trigger the automation. Hubspot’s automation workflow can also be integrated with LinkedIn, Slack, and Zoom.
Social Media Integration
Hubspot also allows you to connect all your social media platforms such as Facebook, Linked In, Twitter, and Instagram in one place. You can manage your content, edit, and schedule right inside Hubspot. You can also easily monitor the performance of your posts.
Ads Tracking and Data Analytics
With Hubspot, you can monitor and track the daily performance of your paid ads in Google, Facebook, or LinkedIn. It can help you manage your ads and analyze data. Through this, you can actively manage your campaigns and identify which is working and which is not.
Hubspot also offers an SEO tool that can help you optimize your content. It can identify which areas or pages needs to be cured and provide keywords and suggestions on how you can improve its optimization.
Aside from the key features mentioned above, Hubspot has a lot more to offer. It is a powerful marketing tool if you know how to use it right. The all-encompassing idea of Hubspot might be overwhelming for some especially for beginners but it’s very helpful when you are interested in inbound marketing.
Want to discuss Hubspot and what it can do for your eCommerce business? Contact us today and see how we can help you make small changes that make a big impact.