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  • Writer's pictureJames Martinez

The Benefits of Using Shopify Audience


If you're looking for a way to improve your Shopify store's performance, then you should definitely check out Shopify Audience. This new feature allows you to connect your Shopify store to Google Ads, Meta, and Pintrust; which gives you access to powerful targeting options that can help you find more relevant customers and increase your ROI. See below stats in a case study conducted by Shopify:



In this blog post, we'll discuss the benefits of using Shopify Audience and show you how to set it up.


What is Shopify Audience?

It simplifies your customer acquisition. Get your ads in front of the right buyers with custom audience lists—powered by Shopify’s unique insights from commerce data. Shopify Audience allows you to easily target customers who have visited your store and then create lookalike audiences on Google Ads and Meta. The targeting options are incredibly powerful, allowing you to narrow down potential customers based on their interests, demographic information, and past purchase behavior. This means that you can identify the most relevant potential customers for your business quickly and accurately. It basically helps you find your ideal customer, thus cutting wasted spend.


What are the benefits of Shopify Audience?

  • Multi-channel integration

  • Full-funnel marketing

The audience tool lowers your marketing cost and increases your return on ad spend. Shopify is able to do this by pulling a list of customers daily and sending it to your connected Google Ads, Meta, and Pinterest account. A unique benefit is the feed is live, which means customer lists are refreshed daily and sent to your marketing outlets. Since the end of third-party cookie tracking, Shopify Audience allows for marketers to target customers with their first-party data.


How do I set up Shopify Audience?

If you have a Shopify Plus account, you will need to download the Audenace app located here. Then follow the instructions to connect Google ads and Facebook. Once they are connected for the first time, the list will generate in 24 - 48 hours.



To sum it up, Shopify Audience provides an unparalleled solution for companies looking to reach their audiences and make more revenue online at the lowest possible cost. With the blocking of 3rd party cookies, this new avenue opens a new door to new opportunities. With all these advantages at hand, there’s no excuse not to make the most of Shopify Plus and turn your business into a successful eCommerce venture.


If you’re still in doubt or could use some assistance getting started with Shopify Plus and or Shopify Audience, be sure to contact an experienced eCommerce operations consultant at Its Just eCommerce. They will be able to offer guidance on which options are better suited for your business needs so you can get the best return on your investment. Contact an eCommerce consultant today!


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